Discover 14 persuasion techniques that will make all the difference in your sales
Posted: Wed Dec 04, 2024 3:16 am
Did you know that the answers to some of your sales problems may be related to the persuasion techniques you use?
Yes! And if you haven’t mastered this art yet, you may encounter some problems closing a deal.
Additionally, you should identify whether your sales team is trained to persuade customers to close a deal. This is essential to bring results!
Some people say that knowing how to persuade is a gift, but in reality, it is a skill that must be developed and very well trained.
Want to know how to develop your persuasion skills? Check out the 14 techniques that will make all the difference when it comes to closing a sale.
Keep reading!
14 persuasion techniques to help you sell even more
Well, let's get to the point, shall we? There's nothing better than learning about persuasion techniques that will make the customer prospecting process even easier .
First of all, it is important for every sales professional to know that this is not a magic formula, much less a recipe that tells you the step-by-step process and the result.
Each professional, each market scenario and each client is different, so it is important to know how to direct all these techniques and personalize them , according to the business you want to close.
Take advantage of these tips and become an even more persuasive professional.
Let's go!
1. Invest in body language
Well, some say that the body often speaks louder than words themselves.
So, there is nothing more correct than using this to our advantage and sending an assertive message to the customer.
Therefore, focus on your posture, gestures, facial expressions and interactions, all of which will be analyzed during negotiation.
For example, when we try to ask a question about a product in a store and the professional who helps us doesn't look at us, they just respond by following the action they were already doing.
This attitude certainly does not make a good chairman email list impression on the customer, much less motivate them to continue with the purchase.
To help you with this, I have put together some tips that will help you have a persuasive body posture:
Show that you are attentive and available during dialogues
Never cross your arms while talking to the customer.
Direct your body towards the person you are talking to.
Make eye contact
Smile naturally, don't give the customer a fake image, okay?
Interact with the customer in a way that makes the dialogue even more comfortable
2. Be a good listener
It is through listening that it is possible to analyze the customer and build a persuasion strategy to encourage them to close the purchase.
The customer likes it when they realize that the salesperson is paying attention to what they are saying, showing interest in learning more about what the customer is looking for and being able to identify their doubts before they are even mentioned.
3. Be a flexible professional
Well, if you believe that it is possible to work with sales by simply replicating more of the same and applying a single recipe to all negotiations, I'm sorry to inform you: it will fail!
Customers are different in many ways and therefore, your entire approach needs to be personalized , this will awaken a feeling of comfort and satisfaction in the customer, after all, who doesn't like to be served the way they planned?
4. Invest in reciprocity
It’s common for us to feel a kind of “need” to do something for someone who has already done something for us, right?
This persuasion technique shows how the feeling of reciprocity is also very strong in the sales market, this is done through promotional offers and discounts that encourage the customer to close a purchase.
It usually sounds like: “I'm going to buy it, after all, with this discount I can't help but buy it”.
Furthermore, by integrating the sales process with content marketing , it is possible to offer content that adds value to the customer, providing a solution to a problem, for example.
5. Take advantage of the scarcity mental trigger
One way to persuade a customer is by investing in mental triggers that tend to make the customer act quickly.
Scarcity, for example, draws the customer's attention by conveying the message that if the product is not purchased now, it may sell out in the next few minutes.
The feeling of few products available tends to attract customers because it conveys an idea of exclusivity.
6. Use Influencer Marketing
Who has never felt like buying a product that a famous blogger or sports influencer has promoted?
This happens because it is common to take into account the choices of people who are experts in a certain area, using their opinion to decide whether to buy or not.
A partnership with an influencer that is interesting to your audience can make all the difference to your sales.
Yes! And if you haven’t mastered this art yet, you may encounter some problems closing a deal.
Additionally, you should identify whether your sales team is trained to persuade customers to close a deal. This is essential to bring results!
Some people say that knowing how to persuade is a gift, but in reality, it is a skill that must be developed and very well trained.
Want to know how to develop your persuasion skills? Check out the 14 techniques that will make all the difference when it comes to closing a sale.
Keep reading!
14 persuasion techniques to help you sell even more
Well, let's get to the point, shall we? There's nothing better than learning about persuasion techniques that will make the customer prospecting process even easier .
First of all, it is important for every sales professional to know that this is not a magic formula, much less a recipe that tells you the step-by-step process and the result.
Each professional, each market scenario and each client is different, so it is important to know how to direct all these techniques and personalize them , according to the business you want to close.
Take advantage of these tips and become an even more persuasive professional.
Let's go!
1. Invest in body language
Well, some say that the body often speaks louder than words themselves.
So, there is nothing more correct than using this to our advantage and sending an assertive message to the customer.
Therefore, focus on your posture, gestures, facial expressions and interactions, all of which will be analyzed during negotiation.
For example, when we try to ask a question about a product in a store and the professional who helps us doesn't look at us, they just respond by following the action they were already doing.
This attitude certainly does not make a good chairman email list impression on the customer, much less motivate them to continue with the purchase.
To help you with this, I have put together some tips that will help you have a persuasive body posture:
Show that you are attentive and available during dialogues
Never cross your arms while talking to the customer.
Direct your body towards the person you are talking to.
Make eye contact
Smile naturally, don't give the customer a fake image, okay?
Interact with the customer in a way that makes the dialogue even more comfortable
2. Be a good listener
It is through listening that it is possible to analyze the customer and build a persuasion strategy to encourage them to close the purchase.
The customer likes it when they realize that the salesperson is paying attention to what they are saying, showing interest in learning more about what the customer is looking for and being able to identify their doubts before they are even mentioned.
3. Be a flexible professional
Well, if you believe that it is possible to work with sales by simply replicating more of the same and applying a single recipe to all negotiations, I'm sorry to inform you: it will fail!
Customers are different in many ways and therefore, your entire approach needs to be personalized , this will awaken a feeling of comfort and satisfaction in the customer, after all, who doesn't like to be served the way they planned?
4. Invest in reciprocity
It’s common for us to feel a kind of “need” to do something for someone who has already done something for us, right?
This persuasion technique shows how the feeling of reciprocity is also very strong in the sales market, this is done through promotional offers and discounts that encourage the customer to close a purchase.
It usually sounds like: “I'm going to buy it, after all, with this discount I can't help but buy it”.
Furthermore, by integrating the sales process with content marketing , it is possible to offer content that adds value to the customer, providing a solution to a problem, for example.
5. Take advantage of the scarcity mental trigger
One way to persuade a customer is by investing in mental triggers that tend to make the customer act quickly.
Scarcity, for example, draws the customer's attention by conveying the message that if the product is not purchased now, it may sell out in the next few minutes.
The feeling of few products available tends to attract customers because it conveys an idea of exclusivity.
6. Use Influencer Marketing
Who has never felt like buying a product that a famous blogger or sports influencer has promoted?
This happens because it is common to take into account the choices of people who are experts in a certain area, using their opinion to decide whether to buy or not.
A partnership with an influencer that is interesting to your audience can make all the difference to your sales.