While some of these changes will benefit everyone, others are uk business email list intended to benefit the user—and protect their privacy—in a way that will shake up the marketing landscape once again, impacting how advertising professionals can monitor, gather, and measure essential user data.
Today, we’ll discuss the iOS 15 update, what it means for you, and how you can mitigate damage to your marketing strategy by the time it launches in the fall.
What’s in the iOS 15 Update?
There were a slew of new features discussed with the upcoming iOS rollout, ranging from redesigns of Safari, Maps, and notifications to FaceTime functionality improvements. And while these caused some excitement, the changes that set the marketing world abuzz were the various privacy features that will come into effect shortly.
In recent years, there’s been strong public pushback over technology companies harvesting user data. Apple catered to this prevailing sentiment in April with the release of iOS 14.5, which gave users the option to prevent apps from tracking their activities for ad targeting. While activity tracking has always been intended to improve user experience, only 4% of users opted-in to letting their apps track them.
Clearly, Apple users value their privacy above targeted ad content—Apple quickly took note.
The tech giant leaned even further into this movement with their own privacy-focused commercials and additional updates that will impact several major aspects of the marketing funnel,
iOS15 Privacy Updates
After the announcement of iOS 15, Apple SVP of Software Engineering Craig Federighi had this to say:
Privacy has been central to our work at Apple from the very beginning. Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.
These privacy features were primarily related to email, with two main aspects to consider.
