How to write a cold email to sell SMMA services [Cold Email Teardown]
Posted: Tue Dec 03, 2024 10:27 am
Selling your Social Media management services (SMMA) to B2B companies in the $1-5M revenue bracket can be challenging.
Most decision-makers are swamped with countless emails promising excellent social media results.
So, how do you write a cold email that stands out in your lead's inbox and brings you replies?
Check out how Estefa , CEO of Naked Sales lead gen agency, breaks down a bad cold email example and her improvement tips!
Try our cold email generator below
Cold email mistakes to avoid
Here's a cold email with common mistakes that targets decision-makers from tech B2B companies with between $1-5 M in revenue
Mistake #1: Not believable reference
If you actually didn't talk to the person you're mentioning, don't argentina phone number list bring it up. This can lead to interpersonal friction.
Mistake #2: Repetitive personalization
The company name is mentioned 3 times. Just because you are repeating a custom variable doesn't make your email feel more personal. Instead, it introduces multiple different variables about your lead to show you did proper research about them.
These are just some of the variables you can include in lemlist.
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Mistake #3: Criticizes the reader
People don't like to feel judged or criticized even when there is room for improvement. Instead, rephrase it to make it sound less negative.
Mistake #4: Requires too much work for each lead
Crafting a personalized website for each lead might be too time-consuming. Instead, you can focus on only highly qualified ones and create lemlist's dynamic landing pages in just a few minutes.
How to write a cold email for a high conversion rate
Here's how Estefa would rewrite this cold email and her tips for more replies:
Tip #1: Add relevant insight with no big assumptions
After you figure out your niche audience's focus, bring an insight in a natural tone, without making any assumptions. You can ask a question to confirm their objective.
Tip #2: Mention pain points they have overcome
By focusing on the pain they overcame, you show your leads you understand well their challenges and background, and you know what you're talking about.
Tip #3: Mention pain points they haven't overcome
Once you show you understand them, highlight something they haven't achieved yet. This will make your solution seem more relevant.
Tip #4: Social proof on how you solve it
Mention only the success of relevant companies and businesses that your leads can relate to. This will help you position yourself as credible and trustworthy
Most decision-makers are swamped with countless emails promising excellent social media results.
So, how do you write a cold email that stands out in your lead's inbox and brings you replies?
Check out how Estefa , CEO of Naked Sales lead gen agency, breaks down a bad cold email example and her improvement tips!
Try our cold email generator below
Cold email mistakes to avoid
Here's a cold email with common mistakes that targets decision-makers from tech B2B companies with between $1-5 M in revenue
Mistake #1: Not believable reference
If you actually didn't talk to the person you're mentioning, don't argentina phone number list bring it up. This can lead to interpersonal friction.
Mistake #2: Repetitive personalization
The company name is mentioned 3 times. Just because you are repeating a custom variable doesn't make your email feel more personal. Instead, it introduces multiple different variables about your lead to show you did proper research about them.
These are just some of the variables you can include in lemlist.
__wf_reserved_inherit
Mistake #3: Criticizes the reader
People don't like to feel judged or criticized even when there is room for improvement. Instead, rephrase it to make it sound less negative.
Mistake #4: Requires too much work for each lead
Crafting a personalized website for each lead might be too time-consuming. Instead, you can focus on only highly qualified ones and create lemlist's dynamic landing pages in just a few minutes.
How to write a cold email for a high conversion rate
Here's how Estefa would rewrite this cold email and her tips for more replies:
Tip #1: Add relevant insight with no big assumptions
After you figure out your niche audience's focus, bring an insight in a natural tone, without making any assumptions. You can ask a question to confirm their objective.
Tip #2: Mention pain points they have overcome
By focusing on the pain they overcame, you show your leads you understand well their challenges and background, and you know what you're talking about.
Tip #3: Mention pain points they haven't overcome
Once you show you understand them, highlight something they haven't achieved yet. This will make your solution seem more relevant.
Tip #4: Social proof on how you solve it
Mention only the success of relevant companies and businesses that your leads can relate to. This will help you position yourself as credible and trustworthy