Email Marketing design changes for 2020
As we all know, Email Marketing is a key piece that makes up - in most cases - the Digital Marketing strategy of any company or business.
And it is no wonder; because it is an efficient, operational, simple tool and, best of all, without a very high cost (in relation, of course, to the ROI that it can generate in the companies that use it).
However, what we must be clear about is that it would be of no use to us if we did not send our content how, when and in the manner in which it is appropriate.
Therefore, and logically, we must be at the forefront when it comes to Email Marketing, in order to know what is in and what is not, to adapt our strategy and creativity to these issues, and thus achieve meeting all of our consumer's expectations.
What changes are coming with a bang?
1.- Dark mode on mobile screens
As you may already know, it is becoming coo email list more common for users to take into account the importance of the damage that the night light of their mobile phone causes to the health of their eyes.
3 online strategies for companies in the children's market
So, if we add to that the fact that, in many cases, a user's free and leisure time is at night and later in the evening, it is necessary to correctly combine both aspects to satisfy the user's demand in this regard.
In this way, we must take into account that, in the Email Marketing campaigns that we work on from now on, this aspect must take precedence, and we will have to start preparing our designs in such a way that they work correctly in this format.
2.- Animated images and visual elements
This year, visual elements become even more important to capture (and maintain -something even more necessary-) the attention of consumers over time. Therefore, animated images , GIFs, 3D resources and all the visual content are essential to take into account in our future Email Marketing campaigns, if what we seek is to generate greater attention and greater engagement on the part of the user.
Therefore, we must always offer sophisticated and quality content , avoiding excessively long paragraphs of text - to which the user, we could say, hardly pays attention. Always remember that a picture is worth a thousand words . So try to offer them something nice, but -always- in line with your brand.
3.- Gamification (and interactive content)
Gamification, for those who don't know, can be defined as a learning technique that transfers the mechanics of games to the educational-professional field, in order to achieve better results in specific actions.
And, without a doubt, it is also applicable to Email Marketing , and not only in terms of asking the user to participate in some type of game or action, but also in the impression that your interactive content will generate on them: more attractive, striking and modern content, which will capture much more of their attention.
And you... How do you define the metrics and KPIs of your Email Marketing campaigns?
In addition, brands usually use gamification to obtain an action from the user that is normally linked to some type of discount or offer; so, also for the user, it is presented as something attractive that will attract their attention and that they will want to personally take part in.
4.- Minimalist designs
In general, minimalist designs win the lead over any other type of design, and we are not only referring to aspects related to Email Marketing, but also to any other aspect that affects the company, such as logo design, for example. (Have you noticed that logos are becoming more and more minimalist? Well, this is simply because that is where the new market trend is going; to make less mean more.)
In this way, clean Email Marketing designs, which have illustrations and images, with lots of white space, little text and a monochrome effect are the ones that will win the game in this new 2020.
In short, we strongly advise against overusing content loaded with text, elements and colour. Why? Simply because it will overwhelm and saturate the consumer. Offer quality content that is also visually appealing and aesthetically pleasing.
