In this way, the objective that we have set ourselves today in our article is to help you, if you want to contact your consumers through Valentine's Day campaigns, using an Email Marketing tool , you can adopt a series of tips so that the final result is the most appropriate and efficient possible.
And, as expected, we will be the ones in charge of giving you those key types.
Top 5 Email Marketing Tips for Valentine's Day
Work in advance on the campaign you are going to launch to your users or database.
In this case, and no less important than in the rest of the campaigns throughout the year, it is extremely necessary to work on your Email Marketing strategy with some foresight and anticipation , in order to be able to prepare it adequately and for everything to go smoothly; considering possible scenarios and various solutions.
In this way, if your strategy for this Valentine's Day 2020 revolves around, for example, promoting a particular product or service (the one that, we could say, would be your star launch on Valentine's Day), you should -at least- start communicating it a few days or fifteen days in advance.
The subject of your email must be original and highly capture the attention of your users.
In this case, you have to think that at this time of year it is very common for brands to start with an absolute bombardment of communications, promotions and offers to their customers, in order to obtain the highest level of sales possible at this key time of the year (which, by the way, many could classify as "consumerist"). But, returning to the subject, what I want to say, in short, is that you have a lot of competition. And it is very possible that, in the case of Email Marketing , the user opens the inbox of his email and sees hundreds and hundreds of newsletters that seek to communicate news.
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Therefore, we recommend that, whatever you communicate, you do so through an original, different and attention-grabbing subject line, and if it can be accompanied by emojis, even better. Only in this way will you attract your user's attention and make them stop and look at your message, without overlooking it.
Take the opportunity to show gratitude to your community, they are also receptive now
We are at a time of year when, just like at Christmas, users are slightly more sensitive and more receptive to hearing what brands have to say . Therefore, it is advisable that you also take advantage of this moment to appeal to the more sentimental side of your communication, and thank them for being there and for accompanying you on the way. Then, of course, you can take advantage of it to communicate more purely commercial aspects, but if -at least- you make a more sensitive intro, you will make the reader feel much closer, more receptive and positive towards your brand.
Create a hashtag in your post, and use it on your social media
The creation of hashtags in Email Marketing is the perfect tool to merge this technique with social networks. These, by the way, can offer you many more users who, being targeted by your brand, have not yet left their data in your registration form. So, take advantage of the moment!
So, choose a good hashtag that is appropriate for the moment, and share it both in your email and in your social media posts .
Create a story around your email, or use storytelling
We can define storytelling as the art of telling a story; the art of connecting emotionally through a story, and making your message reach the hearts of your users , but also their heads. For this reason, and especially at this time of year, it is a special opportunity to focus on these aspects, to touch the hearts of your users.
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In this way, for example, you can create a branded content communication in advance that tells the story of how the product you want to launch on Valentine's Day came about; and, obviously, you should tell that story in a nice and sensitive way, and through text copies that reach deep into the user 's heart. Thus, among other things, you will make the user more involved in your evolution, and -little by little- we assure you that (if you do it well) your engagement will increase.
