If we call the latter category “Inbound” leads, then we can break down costs per month as:(Costs per month) = (Advertising Costs) + (Inbound Costs)Get Your Cost Per Lead CalculatorEasily calculate your paid, inbound, and blended cost per lead.DownloadAdvertising costsWhen calculating advertising costs, most businesses (and articles) only consider advertising spend and cayman islands email list 26689 contact leads completely ignore an important, and often huge, part of advertising cost —the cost of people required to manage the ad campaigns!The people who manage your ads aren't free, so why isn't this part of the cost? If we call this people cost “and management” then the formula for advertising costs is then:(Advertising Costs) = (Ad Spend) + (Ad Management)Ad management itself usually has two components: external agency costs and internal employee costs.
Of course, this varies from company to company.Inbound costsWe’ll consider inbound costs for everything from organic traffic to the main marketing site and content marketing via the company blog and social media.In practice, this can vary a lot from company to company. For example: Certain companies spend a lot on SEO agencies and consultants.Certain companies spend a lot of their marketing team’s time on inbound marketing.Certain companies spend a lot on blogging (content marketing).But for calculation purposes, these are all people costs, which you can easily think of as internal resources and external resources:(Inbound Costs) = (External resources) + (Internal resources)As you’ll see in our discussion below, our Cost Per Lead Calculator lets you easily add or remove external and internal resources and adds up the total to calculate your inbound costs.
