#5 – “Time on page” – Google looks at the time spent on your pages. If folks are spending more time then you’ll surely get a boost in rankings. The converse is also true. So, using tricks to get more time on the site can really pa rich peoples phone numbers y off. Use images in your content. Use video to get folks to stick around a little longer. They may not watch the whole video but they’ll have stayed on the page longer than if they just saw a bunch of text and then bailed. Also, using social plugins to get users to engage can increase time on the page. Facebook and Twitter both have interactive plugins worth noting.
And finally, the pièce de résistance, is…
#6 – “Write compelling content” – It’s not all about blog posts getting up twice a week, or once a day, it’s about writing good content. With so much buzz around the changes Google continues to make, the one thing remains true…write good, compelling content and people will read it. Here is another nice article, written by Laura Crest over at seocopywriting.com, titled “How to stop worrying about Google updates…and learn to love writing really great SEO copy”. The title says it all but the idea is just focus on making your content better.
If you do just a few of these things on a regular basis you’ll see marked improvement in your content readership and rankings. Check out the full blog post by Neil Patel for more great ideas.
Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor.
