10 Tips To Improve Email Deliverability
Posted: Sun Dec 15, 2024 9:57 am
Performing email outreach isn’t hard. What’s hard is keeping buy phone number library your delivery rates consistent regardless of the scale of your campaigns. So, if your delivery and open rates have been dipping, don’t worry. It happens to the best of us.
Regardless of the goal of your outreach (sales prospecting, PR, link building, content promotion, etc), your deliverability rates will eventually see a drop be it because of spam filters, poor email list health, or any other number of reasons.
In this article, we’re going to discuss some useful ways to increase your email deliverability, make sure your emails aren’t ending up in the spam folders, as well as some tips to boost your open and engagement rates as these things are tightly interconnected.
1. Maintain A Healthy Email List
One of the most common mistakes made by outreach specialists is filling up their outreach lists with as many prospects as they can find, instead of focusing on relevancy. And, of course, seeing as the average reply rate for most outreach campaigns is only 1 for every 10-15 emails, trying to find as many prospects as you can is the logical thing to do if you expect results.
But, as much as we would love it too, quantity does not always translate into quality. So, during the prospecting stage of your outreach campaigns, it is extremely important to double-check and verify your email list.
A smartphone displaying an empty email inbox on a white surface, next to a small green plant.
Imagine yourself in the shoes of the person you’re emailing. Would your message be relevant to them and what they do? If you’re sending a link-building pitch to a CEO of a company, it would be a better idea to look for their digital marketing team, SEOs, or partnership managers.
Another factor that contributes to the health of your email list is whether the person has replied to your previous pitches. If you already reached out to them in one of your previous campaigns and got no response (even after a follow-up email), chances are they’re not particularly interested in what you have to say, and it would be best to remove them from your list.
“But what if they didn’t see my email?” – this is a question I have found myself thinking about quite often. But, in reality, pitching them again and again will only get you flagged as spam, which is the opposite of
Regardless of the goal of your outreach (sales prospecting, PR, link building, content promotion, etc), your deliverability rates will eventually see a drop be it because of spam filters, poor email list health, or any other number of reasons.
In this article, we’re going to discuss some useful ways to increase your email deliverability, make sure your emails aren’t ending up in the spam folders, as well as some tips to boost your open and engagement rates as these things are tightly interconnected.
1. Maintain A Healthy Email List
One of the most common mistakes made by outreach specialists is filling up their outreach lists with as many prospects as they can find, instead of focusing on relevancy. And, of course, seeing as the average reply rate for most outreach campaigns is only 1 for every 10-15 emails, trying to find as many prospects as you can is the logical thing to do if you expect results.
But, as much as we would love it too, quantity does not always translate into quality. So, during the prospecting stage of your outreach campaigns, it is extremely important to double-check and verify your email list.
A smartphone displaying an empty email inbox on a white surface, next to a small green plant.
Imagine yourself in the shoes of the person you’re emailing. Would your message be relevant to them and what they do? If you’re sending a link-building pitch to a CEO of a company, it would be a better idea to look for their digital marketing team, SEOs, or partnership managers.
Another factor that contributes to the health of your email list is whether the person has replied to your previous pitches. If you already reached out to them in one of your previous campaigns and got no response (even after a follow-up email), chances are they’re not particularly interested in what you have to say, and it would be best to remove them from your list.
“But what if they didn’t see my email?” – this is a question I have found myself thinking about quite often. But, in reality, pitching them again and again will only get you flagged as spam, which is the opposite of