A for organizations in general are still small and the success and impact are limited. A relatively large percentage (60%) of respondents manage a community that was initiated by a commercial organization. 56% of respondents manage a community up to 5,000 members.
The objectives regarding the communities are generally still relatively soft. brother cell phone list On a scale of 1 to 10, the community managers attach the most importance to objectives such as knowledge sharing, networking, service, customer retention and loyalty. The respondents generally attach the least value to objectives such as product or service development, cost savings and sales.
The impact of communities still seems to be focused primarily on the community itself. The metrics on which community managers report are still primarily operational: 72% measure success based on community statistics. Only 14% measure success based on business objectives.
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