Trade fairs on standby: replace their impact with digital marketing

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samiaseo66
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Joined: Sun Dec 15, 2024 5:09 am

Trade fairs on standby: replace their impact with digital marketing

Post by samiaseo66 »

The long-awaited trade fairs, congresses and events are preparing to return from the last quarter of the year . But before rushing to put them on the agenda, it is worth stopping and thinking. Is the investment worth it while that sword of Damocles, which we all know as Covid-19, is not under control?Could it be a wasted effort if they are postponed? And most importantly, are they still a good lead generator for B2B companies?

Although the various authorities have already america cell phone number list allowed these forums to take place under certain conditions, the uncertainty surrounding the evolution of the pandemic has kept them on hold. An impasse in which capacity restrictions, extreme hygiene measures and social distancing will become the main factors .

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Of course, these are aspects that go against what a company looks for in events of this nature: a meeting place, with high visibility and physical contact between salespeople and potential Often , the first business contact we establish with another industrial company is usually with the profile of an engineer or specialist. This buyer persona has come to us looking for a solution and does so with a great knowledge of the sector and with a lot of prior information about what they want leads.
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