Why worry about page load time?
Posted: Sun Dec 15, 2024 5:48 am
At Digital C4, we often work with our clients to improve their page load times. It’s part of our SEO process. We’ll go through a list of things known to be killers when it comes to website performance and page load times. Below, I’m going to list, as a checklist of sorts, some things you should look into if you are experiencing page load time in excess of 4-5 seconds. But, first, let’s quickly chat about why page load time matters.
In short, if I try to pull up a page and it takes 5 seconds, 6 seconds, or 10 seconds (or more, seriously they’re out there) to come up I’m probably going to jump ship. My thinking would go something like this, “If it takes this long to load one page, It’ll be a nightmare to navigate through multiple pages on this site…I’m out!”When it comes to search engine optimization – SEO – there’s a lot at stake for most businesses. And yet, we come across many organizations that tell us they’re going to manage it internally. Or, better yet, phone lookup philippines their neighbor’s son is good at computers and is helping us out. Or, even better yet, they don’t need SEO because their site rocks already. I get it… budgets should always be scrutinized and examined to make sure they’re stretched as efficiently as possible but be careful with SEO. It’s complex and something we feel should be outsourced to a qualified digital marketing agency.
Here’s 5 reasons why you should outsource your SEO to an agency
1. There’s too much at stake!
It’s said that 80 percent or more of product or solution purchases start with a Google search. Notice I didn’t say search engine search; we’re talking just about Google here and yes, people still use Bing and other engines, albeit not as much. Still, the consumer reliance on search engines to find what they need is staggering. While no digital marketing agency with a good reputation will ever promise a page one ranking, improving keyword rankings can have a long-term effect on driving qualified traffic to your website.
In short, if I try to pull up a page and it takes 5 seconds, 6 seconds, or 10 seconds (or more, seriously they’re out there) to come up I’m probably going to jump ship. My thinking would go something like this, “If it takes this long to load one page, It’ll be a nightmare to navigate through multiple pages on this site…I’m out!”When it comes to search engine optimization – SEO – there’s a lot at stake for most businesses. And yet, we come across many organizations that tell us they’re going to manage it internally. Or, better yet, phone lookup philippines their neighbor’s son is good at computers and is helping us out. Or, even better yet, they don’t need SEO because their site rocks already. I get it… budgets should always be scrutinized and examined to make sure they’re stretched as efficiently as possible but be careful with SEO. It’s complex and something we feel should be outsourced to a qualified digital marketing agency.
Here’s 5 reasons why you should outsource your SEO to an agency
1. There’s too much at stake!
It’s said that 80 percent or more of product or solution purchases start with a Google search. Notice I didn’t say search engine search; we’re talking just about Google here and yes, people still use Bing and other engines, albeit not as much. Still, the consumer reliance on search engines to find what they need is staggering. While no digital marketing agency with a good reputation will ever promise a page one ranking, improving keyword rankings can have a long-term effect on driving qualified traffic to your website.