Best Practices to Get Results with TikTok Ads
Posted: Sun Dec 15, 2024 5:45 am
Manage your schedule: Set your start time and an optional end time. You can also enable "dayparting," which shows your ad only on certain days of week and/or times of the day. In general, it’s not recommen iraq database telegram ded to use dayparting unless there’s a specific strategy involved.
Customize bidding strategies: New users of TikTok ads might choose to leave this section alone, but you can change your optimization goal and set an optional cost cap per click or target CPA.
How to run TikTok ads – Step 2.7 Bidding Strategy
3. Create Your Ads
This final step involves building the actual creative your audience will see.
How to run TikTok ads – Step 3 Create Ad
Here’s what you need to do:
Enable or disable “Identity” features, which uses TikTok to deliver Spark Ads to increase brand awareness
Choose the ad format — single video or carousel image
Upload your video or images
Write ad copy to show up at the bottom of the ad (100-character limit)
Select a call-to-action (CTA) button.
Add interactive options (like countdown stickers) if using video
St the destination URL, i.e. where your ad sends users
Set up optional events tracking for your campaign, which requires set up of tracking pixels.
Once your ad is ready, preview it and submit for approval.
1. Prioritize authenticity
Low-production, mobile-shot videos perform well on TikTok. Focus on creating content that feels real and authentic, but don't ignore good lighting and clear sound.
2. Consider ad performance holistically
When reviewing your campaign performance, look at multiple metrics, not just one.
A campaign with high video views but low clicks could still be successful if the goal was awareness. Similarly, you may have a particular campaign with an unusually high cost-per-click, but look at your site analytics — those clicks also may be more likely to generate high-value leads or sales.
Keep an eye on how ads contribute to larger objectives, like lead generation or sales.
3. Think of copy as a soundbite
You only get 100 characters for TikTok ad text, so use it strategically. Think of it like a soundbite — something that grabs attention, creates excitement, or explains the video’s context without being wordy.
Customize bidding strategies: New users of TikTok ads might choose to leave this section alone, but you can change your optimization goal and set an optional cost cap per click or target CPA.
How to run TikTok ads – Step 2.7 Bidding Strategy
3. Create Your Ads
This final step involves building the actual creative your audience will see.
How to run TikTok ads – Step 3 Create Ad
Here’s what you need to do:
Enable or disable “Identity” features, which uses TikTok to deliver Spark Ads to increase brand awareness
Choose the ad format — single video or carousel image
Upload your video or images
Write ad copy to show up at the bottom of the ad (100-character limit)
Select a call-to-action (CTA) button.
Add interactive options (like countdown stickers) if using video
St the destination URL, i.e. where your ad sends users
Set up optional events tracking for your campaign, which requires set up of tracking pixels.
Once your ad is ready, preview it and submit for approval.
1. Prioritize authenticity
Low-production, mobile-shot videos perform well on TikTok. Focus on creating content that feels real and authentic, but don't ignore good lighting and clear sound.
2. Consider ad performance holistically
When reviewing your campaign performance, look at multiple metrics, not just one.
A campaign with high video views but low clicks could still be successful if the goal was awareness. Similarly, you may have a particular campaign with an unusually high cost-per-click, but look at your site analytics — those clicks also may be more likely to generate high-value leads or sales.
Keep an eye on how ads contribute to larger objectives, like lead generation or sales.
3. Think of copy as a soundbite
You only get 100 characters for TikTok ad text, so use it strategically. Think of it like a soundbite — something that grabs attention, creates excitement, or explains the video’s context without being wordy.