Goals and Conversions

[alomgirhossain21298]

As I mentioned when I started this post, unless you’re an eCommerce or marketplace platform it’s hard to tie SEO success back to revenue. But we can track conversions from organic traffic. Set up goals in Google Analytics so that you can track form fills, downloads, and other CTAs that you’ve set up on your site. You can then start building metrics on where the traffic is coming and how often it converts.

Like any paid search campaign, we can measure the number of vis phone lookup mexico its to a page, see how many users complete a goal, like a form fill or link click, and then optimize the page based on the data. Conversion optimization is not just an activity for PPC campaigns!

There are some external KPIs that we monitor for clients as well. Like the Google Analytic KPIs above, we take a baseline or benchmark measure of these and then monitor them each month as part of our reporting.

Alexa Ranking
Alexa is an online resource that ranks your website across all websites. Whether your site ranks in the thousands, tens of thousands, or in the hundreds of thousands, the ranking is still a benchmark.







Understanding where the site ranked when we started an SEO campaign can help us determine some level of SEO success moving forward.

SEO Score
Alexa, along with other online tools such as Sitechecker Pro and Small SEO Tools, can provide us with an SEO score that ranges from 0 to 100. Based on how well the website is optimized a score is created. Benchmarking this score before we start our SEO efforts, we can see how we’ll we’re performing with SEO best practices based on the audit results these tools provide.