In turn, you will be able to know what their objectives are, their purchasing behaviors, which digital platforms they use and which aspects influence their purchasing decisions. Some of the basic characteristics you need to build your buyer persona are:
Personal profile: name, position, age, income, location, etc.
Objectives: personal or professional.
Difficulties: lack of time, lack of knowledge, schedules.
Solutions: What products or services does your brand offer to solve consumer needs?
Keywords: what words your audience uses when searching the internet, where they look for information, etc.
Content Marketing
This inbound marketing technique allows you to develop content that is 100% focused on your target audience. Once you have defined your buyer persona, you now know how to create messages for them.
With content marketing, you can use different formats such as images, videos, photographs, infographics, eBooks and much more. One of the advantages of the digital world is the diversity it offers you to communicate effectively with your audience.
By using social media marketing, you will open new channels to establish communications with your audience within the digital world. Currently, according to data from a report , there are 4.5 billion people using the Internet and 3.8 billion on social networks, that is, 60% of the world's population is connected to the Internet.
[Tweet “Currently, according to data from a report, there are 4.5 billion gambling email list people using the Internet and 3.8 billion on social media.”]
This means that a large part of your audience is on social media and if you use them correctly, you can obtain great benefits for your brand, generating content adapted to each format and focused on your target audience. Likewise, social media marketing allows you to amplify your messages and obtain traffic organically or paid, the latter option being through the ads you can make on each platform.
Research which social networks your target audience uses and start creating valuable content for them within these digital platforms.
Email Marketing
Email marketing as an Inbound strategy is a very powerful form of communication, as it allows you to have direct contact with your audience.
At the same time, you increase your chances of generating more effective conversions because your messages will specifically reach the audience for which you designed them. You even have the possibility of segmenting your audience and being even more specific with your content.
According to research from Harris Interactive , 42% of companies say email is one of the most effective channels for lead generation.
