Not using the right keywords
Your digital marketing campaign won’t be effective if you use the wrong keywords. Use terms that people are searching for. Before you start your campaign, make sure you know how to choose the right keywords to ensure your campaigns get a return on investment.
Not using the right social media channels

Your digital marketing campaign won’t be effective if you’re not active on the right social media channels. Each channel is unique, and you want to use the social media channels where your target audience spends their time. As a business owner, you should use at least one social media channel to promote your products or services.