Budget Considerations
Posted: Sun Dec 15, 2024 5:02 am
Cost Per Lead (CPL): For lead generation campaigns, this is critical. A low CPL combined with a high-quality lead is the sweet spot. Keep an eye on which variation is giving you more bang for your buck.
Stat: According to LinkedIn, ads that test 4 or more image v philippines whatsapp group ariations see a 12% higher conversion rate on average (Semrush, CXL).
So, how much should you be spending on A/B testing your LinkedIn Ads? Here’s the reality: LinkedIn isn’t the cheapest platform, with cost-per-click (CPC) rates that can range from $5 to $10, depending on your audience and bidding strategy. But here’s the thing—investing in A/B testing is about making sure that every dollar you spend is being used wisely. Think of it as paying a little extra upfront to avoid wasting way more later.
Here’s a rough guide to what you should be budgeting:
Single Image Ads: Plan for at least $500-$1,000 per variant. This gives you enough budget to run the test long enough to see meaningful results (we’re talking statistical significance, not just hunches).
Video Ads: Video tends to be pricier, but it’s also one of the most engaging formats. Expect to spend $750-$1,500 per video variant to get enough data on how each performs.
Conversation Ads: These are designed to engage users with an interactive, chat-like experience, allowing multiple calls to action within a single ad. Because of their potential to drive deeper engagement, you should allocate at least $1,000-$1,500 per variant. This ensures you gather sufficient data to see which paths and CTAs are driving better responses.
Stat: According to LinkedIn, ads that test 4 or more image v philippines whatsapp group ariations see a 12% higher conversion rate on average (Semrush, CXL).
So, how much should you be spending on A/B testing your LinkedIn Ads? Here’s the reality: LinkedIn isn’t the cheapest platform, with cost-per-click (CPC) rates that can range from $5 to $10, depending on your audience and bidding strategy. But here’s the thing—investing in A/B testing is about making sure that every dollar you spend is being used wisely. Think of it as paying a little extra upfront to avoid wasting way more later.
Here’s a rough guide to what you should be budgeting:
Single Image Ads: Plan for at least $500-$1,000 per variant. This gives you enough budget to run the test long enough to see meaningful results (we’re talking statistical significance, not just hunches).
Video Ads: Video tends to be pricier, but it’s also one of the most engaging formats. Expect to spend $750-$1,500 per video variant to get enough data on how each performs.
Conversation Ads: These are designed to engage users with an interactive, chat-like experience, allowing multiple calls to action within a single ad. Because of their potential to drive deeper engagement, you should allocate at least $1,000-$1,500 per variant. This ensures you gather sufficient data to see which paths and CTAs are driving better responses.