Think Beyond Survival: Propel Your Startup Forward
Posted: Sun Dec 15, 2024 4:57 am
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Startups are uniquely equipped to thrive in uncertain times thanks to their agility and innovative mindset. By avoiding common B2B marketing missteps, focusing on impactful channels, and committing to strategies like SEO and paid advertising, it is possible to lay the groundwork for sustainable growth.
Success in marketing isn’t about spending more—it’s about sp philippines whatsapp ending smarter.
The challenges of uncertain markets are also opportunities for those willing to think strategically and act boldly. A thoughtful, precise approach not only positions startups to survive but empowers them to excel, outpacing competitors who rely on outdated or haphazard strategies.
A client recently asked, “Does LinkedIn deprioritize posts with external links, or does it just prioritize native content?” It’s a sharp question that speaks to a common challenge in B2B marketing: how to balance content designed to drive website traffic with content that builds authority and engagement on LinkedIn.
For marketing leaders looking to optimize LinkedIn strategies, the distinction between native content and external links is critical. In this blog, we’ll break down how each approach works, the impact of LinkedIn’s algorithm, and actionable recommendations tailored to your strategic goals.
Native Content vs. External Links: Understanding the Differences
External Links: Bringing Users to Your Website
An external link strategy focuses on content hosted off-platform, typically on your company’s blog or resource hub. You create high-value content—such as blog posts, whitepapers, or case studies—on your website and then use LinkedIn to direct traffic to that destination.
External links can take the form of:
Startups are uniquely equipped to thrive in uncertain times thanks to their agility and innovative mindset. By avoiding common B2B marketing missteps, focusing on impactful channels, and committing to strategies like SEO and paid advertising, it is possible to lay the groundwork for sustainable growth.
Success in marketing isn’t about spending more—it’s about sp philippines whatsapp ending smarter.
The challenges of uncertain markets are also opportunities for those willing to think strategically and act boldly. A thoughtful, precise approach not only positions startups to survive but empowers them to excel, outpacing competitors who rely on outdated or haphazard strategies.
A client recently asked, “Does LinkedIn deprioritize posts with external links, or does it just prioritize native content?” It’s a sharp question that speaks to a common challenge in B2B marketing: how to balance content designed to drive website traffic with content that builds authority and engagement on LinkedIn.
For marketing leaders looking to optimize LinkedIn strategies, the distinction between native content and external links is critical. In this blog, we’ll break down how each approach works, the impact of LinkedIn’s algorithm, and actionable recommendations tailored to your strategic goals.
Native Content vs. External Links: Understanding the Differences
External Links: Bringing Users to Your Website
An external link strategy focuses on content hosted off-platform, typically on your company’s blog or resource hub. You create high-value content—such as blog posts, whitepapers, or case studies—on your website and then use LinkedIn to direct traffic to that destination.
External links can take the form of: