Other brands such as Bershka have also entered this phone number details usa world by creating a new digital collection through gaming for games such as Fortnite, where it is possible to buy clothes for avatars with cryptocurrencies and also physically in the store. Even on their own e-commerce website they present the new collection with a prototype of the metaverse that can be dragged to view in 3D.
Zara also launched a collection for the Zepeto platform (a South Korean app for chatting with other users through avatars), which could also be purchased physically. Some of these garments reached a value of 239 euros in cryptocurrency.
Nike , for its part, has created its own metaverse called Nikeland with the Roblox video game platform , a space with more than 200 million active users to play online video games where sport is the protagonist. On the platform you can get clothes from the brand and collect outfits in digital versions. They also intend to project this metaverse into real life by making physical movements with our mobile phone that will be recorded in the game.
Another brand that has entered this new world is Adidas , which also presented three avatars welcoming the metaverse in December 2021: Bored Ape Yacht Club, PUNKS Comic and Gmoney, three characters that wear exclusive designs from their brand and can be purchased for the value of 0.599 ETHS (more than 950 euros). These avatars were part of 'Phase 1' of the brand's path to the metaverse. 'Phase 2' is very similar to the first, but wearing other models, while 'Phase 3' is described as "You. In the metaverse. In creation...", which suggests that it is the end of the stage we are experiencing, making entry into the metaverse possible for everyone and leaving the door of intrigue half open.
