Disconnected technology
Posted: Sat Dec 14, 2024 9:37 am
What information matters most to a B2B buyer? The specifications of the exact product they are looking for; its price as a loyal customer of this and other products, as well as your additional discounts for orders exceeding 5,000 units or with a billable value of more than 10,000 euros; the stock status of the product and how soon it can be delivered?
We know that B2B buyers like to complete as much of the ordering process independently as possible, so it's jarring when some of that information is difficult to access, or worse, the story changes just as italian whatsapp number you're about to confirm the order. It turns out that there are only 3,000 units in stock, and instead of the exact date listed above, there's a five- to seven-business-day delivery window. Now the B2B buyer has to do something they wanted to avoid: call the sales rep. And even if the sales rep has good news ("We have 4,500 units of that SKU in stock"), the damage is done and the buyer's trust in you is shaken.
Your buyers value their excellent, long-standing relationship with you, but that relationship only serves one purpose: making the buying process as easy and efficient as possible. A DXP can help you achieve this better than a sales rep, which is why buyers want to rely on the technology platform more than human intervention.
No enterprise system can capture all the activities of a B2B business (although some monolithic solutions try). Stock, pricing and fulfilment data are typically stored in the ERP system. To get an accurate, near real-time view of inventory and delivery information, the ERP has to feed the data into your DXP, and receive updates from the e-commerce functionality as soon as an order has gone through – and stock levels have dropped.
We know that B2B buyers like to complete as much of the ordering process independently as possible, so it's jarring when some of that information is difficult to access, or worse, the story changes just as italian whatsapp number you're about to confirm the order. It turns out that there are only 3,000 units in stock, and instead of the exact date listed above, there's a five- to seven-business-day delivery window. Now the B2B buyer has to do something they wanted to avoid: call the sales rep. And even if the sales rep has good news ("We have 4,500 units of that SKU in stock"), the damage is done and the buyer's trust in you is shaken.
Your buyers value their excellent, long-standing relationship with you, but that relationship only serves one purpose: making the buying process as easy and efficient as possible. A DXP can help you achieve this better than a sales rep, which is why buyers want to rely on the technology platform more than human intervention.
No enterprise system can capture all the activities of a B2B business (although some monolithic solutions try). Stock, pricing and fulfilment data are typically stored in the ERP system. To get an accurate, near real-time view of inventory and delivery information, the ERP has to feed the data into your DXP, and receive updates from the e-commerce functionality as soon as an order has gone through – and stock levels have dropped.