Uses of social intelligence Identification of influencers
Posted: Sat Dec 14, 2024 9:12 am
As we have seen, the use of social intelligence will allow you to transform the data obtained from social media into useful information to explore new markets, learn what attracts users and why they make certain purchasing decisions. In addition, with social intelligence you will be able to obtain faster and cheaper research, and it will even help you identify audiences unknown to your brand.
Some of its most significant applications are:
Audience identification and segmentation.
Identification of influencers.
Social media platform phone number database philippines segmentation.
And what are the keys to correctly implementing Social Intelligence and ensuring that your strategy works optimally?
Quality, not quantity: Don't be fooled by the number of likes or views of a piece of content, focus on knowing what is behind each user: their behavior on social networks should be measured using qualitative and quantitative data.
Data management: you must analyze the information that is useful for your brand. This will help you detect trends with greater projection and adapt the message to your audience.
Behavior, not interaction: Study how users act to better understand their environment. This will help you understand what they are like, what they like or what they need at any given moment.
Some of its most significant applications are:
Audience identification and segmentation.
Identification of influencers.
Social media platform phone number database philippines segmentation.
And what are the keys to correctly implementing Social Intelligence and ensuring that your strategy works optimally?
Quality, not quantity: Don't be fooled by the number of likes or views of a piece of content, focus on knowing what is behind each user: their behavior on social networks should be measured using qualitative and quantitative data.
Data management: you must analyze the information that is useful for your brand. This will help you detect trends with greater projection and adapt the message to your audience.
Behavior, not interaction: Study how users act to better understand their environment. This will help you understand what they are like, what they like or what they need at any given moment.