The "vertical" personalization of the new site
Posted: Sat Dec 14, 2024 9:00 am
Created different content and customer experiences for up to 10 people. These are the distributors, architects, developers and product installers who are part of the Atlantic France sales and partner network.
Previously, an installer working with different product israel whatsapp number categories (heated towel rails, heat pumps, air conditioning) had to go from one site to another to download product specifications and installation manuals. For a distributor offering the entire Atlantic France range, the experience was even more fragmented.
Now, this installer goes to one place for all the Atlantic products he deals with. If he clicks on the product page for a heat pump, he will find the information he needs to install it. But if he is a civil engineer or a developer, he will see a different product page for the same heat pump – one with the necessary facts and figures about its energy efficiency, but not about its installation, because that is information these people do not need.
Both use cases are examples of how DXPs with end-to-end composable capabilities are removing the barriers to full B2B e-commerce deployments for companies with complex products. These DXPs are a compelling option for all B2B companies, not just those already planning to become transactional. Because in a context where business models and customer needs are constantly changing, no one can afford to set limits on their future.
Previously, an installer working with different product israel whatsapp number categories (heated towel rails, heat pumps, air conditioning) had to go from one site to another to download product specifications and installation manuals. For a distributor offering the entire Atlantic France range, the experience was even more fragmented.
Now, this installer goes to one place for all the Atlantic products he deals with. If he clicks on the product page for a heat pump, he will find the information he needs to install it. But if he is a civil engineer or a developer, he will see a different product page for the same heat pump – one with the necessary facts and figures about its energy efficiency, but not about its installation, because that is information these people do not need.
Both use cases are examples of how DXPs with end-to-end composable capabilities are removing the barriers to full B2B e-commerce deployments for companies with complex products. These DXPs are a compelling option for all B2B companies, not just those already planning to become transactional. Because in a context where business models and customer needs are constantly changing, no one can afford to set limits on their future.