The purchasing process is anything but linear.
Posted: Sat Dec 14, 2024 8:39 am
The challenge for B2B product and service providers is that B2B buyers jump from one stage of the buyer’s journey to another without a linear pattern. This makes it difficult for B2B marketers to predict and map israel phone number whatsapp the buyer’s journey, influence the end-to-end experience, meet buyer demands, or anticipate a sale.
The journey is complex due to several factors, including the number of decision-makers and influencers involved, each with their own motivations. The complexity of B2B products or services also makes them difficult to present and sell online, and the lengthy nature of the B2B decision-making process from awareness to purchase is an additional pain point.
While many of these complexities materialize due to internal factors that marketers have little to no influence over, it is their responsibility to simplify and support this process in any way they can. This is especially important as companies have less time and fewer opportunities to influence B2B buyers.
The journey is complex due to several factors, including the number of decision-makers and influencers involved, each with their own motivations. The complexity of B2B products or services also makes them difficult to present and sell online, and the lengthy nature of the B2B decision-making process from awareness to purchase is an additional pain point.
While many of these complexities materialize due to internal factors that marketers have little to no influence over, it is their responsibility to simplify and support this process in any way they can. This is especially important as companies have less time and fewer opportunities to influence B2B buyers.