The recent fourth edition of the annual Convention

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As one of the main drivers and facilitators of cultural and human exchanges , Chinese tourists have once again positioned themselves as the key force in the recovery of Spanish tourism after the pandemic. According to the latest report , the total expenditure of Chinese tourists in Spain in 2024 is expected to increase by 11% to 20% compared to 2023 . Similarly, since the beginning of this year, with the continuous improvement of inbound travel and greater air connectivity between both countries, an increasing number of Spanish tourists are choosing to travel to China to discover the many attractions of the “Hello, China” campaign .

Held from October 1 to 3, 2024, brought phone number database india together the brightest minds in the public and private tourism sector to exchange knowledge and best practices. This year’s theme focuses on how technology can develop new tourism products and experiences, improve destination management, and ensure sustainability. Petal Ads , Huawei ’s advertising platform and micro-targeting solution for high-end travelers, provides the tools and digital expertise needed for tourism businesses to take advantage of these opportunities.

Miguel Sanz, General Manager of Turespaña , said that "tourism has always used technology, but it lags behind other sectors," adding that "we must work to improve its competitiveness and its contribution to society."



According to the latest data provided by the UNWTO , international tourism is on track to fully recover to pre-pandemic levels in 2024 , driven by a 34% increase in 2023 compared to the previous year, reaching 88% of the pre-pandemic volume. Tourism expenditure has shown an even stronger performance, with a growth of 17% and a cumulative total of €86.47 billion . According to the Spanish Minister of Industry and Tourism, Jordi Hereu, during the opening of the IV Turespaña Convention in Tenerife, this represents “a real injection of prosperity”.

Furthermore, Chinese tourists are expected to play a key role in the recovery of tourism in Spain. According to Maria Llinares, Spain's Tourism Counselor in Beijing , the country has never been better positioned in China than it is currently, with a 97% recovery in tourism and a 25% increase in spending compared to 2019, reaching an average expenditure of €3,107 per tourist.

This upward trend in tourism spending also has a multiplier effect on various sectors such as retail, gastronomy and cultural activities. These developments present valuable opportunities for tourism businesses to connect with Chinese tourists through targeted digital advertising and enhanced services, ensuring they remain competitive in this lucrative market.