Page 1 of 1

Digital transformation plan: B2B sector challenges for 2023

Posted: Sat Dec 14, 2024 6:40 am
by aktAkterSabiha50
03/09/2021 • 0 comments
Going digital is no longer an option, it is an obligation . It may sound a bit apocalyptic, but when it comes to sales and digital transformation, any precaution is too small. To make the process easier for you, in this article we will help you create a digital transformation plan for your company step by step .

Plus, we'll reveal the keys to boosting your sales and improving your dubai whatsapp number list marketing results in 2023. Read on to learn about the challenges the B2B sector is already facing!


Image


Table of contents
1. Most common mistakes in the digitalization of companies
2. Steps in a digital transformation plan
3. Strategies for an effective digital transformation
3.1. ABM
3.2. Social Selling
3.3. Inbound Marketing
3.4. Smarketing
4. The challenges of the industrial sector in 2023


The sudden appearance of the pandemic forced thousands of companies around the world to adopt new working methods , tools and strategies that would allow them to stay afloat in a new context in which traditional methods no longer worked.

Although for years we had been observing a progressive growth in the adoption of techniques and methods that were increasingly removed from the offline world, the new paradigm forced the industrial sector to make rapid decisions aimed at initiating a digital transformation plan as quickly as possible.

But of course, haste is not a good friend when it comes to establishing an effective digital transformation plan. Many of the companies that adopted palliative measures to stay afloat have maintained methods that were initially provisional, but have found that the results obtained do not compensate for the resources invested. What is being done wrong?

Before starting your digital transformation plan, it is very interesting to know the current trajectory of the sector, its challenges and the state of the Marketing and Sales departments. Did you know that at Connext we prepare a complete annual report with sector data from +120 industrial and technological companies ?