Optimizing Timing and Frequency
Posted: Tue May 20, 2025 5:48 am
Follow-Up After Browsing: Utilize SMS to follow up with customers who viewed specific products but did not purchase. Include product information or promotions to entice them back.
Re-Engagement for Inactive Customers: Develop targeted SMS campaigns aimed at customers who haven’t made a purchase in a while. Offer exclusive deals or highlight new arrivals to reignite their interest.
Strategically timing your messages can enhance effectiveness:
Optimal Send Time Analysis: Analyze past campaign data to identify viber phone number list the best times to send SMS messages based on customer responses and engagement patterns.
Frequency Management: Establish guidelines for how often to send SMS messages to avoid overwhelming customers. A/B test different frequencies to find the sweet spot that maximizes engagement without causing opt-outs.
Seasonal Timing Strategies: Leverage seasonal trends and holidays to time your campaigns effectively. For example, send promotional messages leading up to major shopping events like Black Friday or Valentine’s Day.
3. Utilizing Location-Based Targeting
Location-based services can enhance relevance and engagement:
Geofencing Campaigns: Use geofencing technology to send SMS promotions to customers who enter a specific geographic area, such as a store or event location. This encourages immediate foot traffic and sales.
Re-Engagement for Inactive Customers: Develop targeted SMS campaigns aimed at customers who haven’t made a purchase in a while. Offer exclusive deals or highlight new arrivals to reignite their interest.
Strategically timing your messages can enhance effectiveness:
Optimal Send Time Analysis: Analyze past campaign data to identify viber phone number list the best times to send SMS messages based on customer responses and engagement patterns.
Frequency Management: Establish guidelines for how often to send SMS messages to avoid overwhelming customers. A/B test different frequencies to find the sweet spot that maximizes engagement without causing opt-outs.
Seasonal Timing Strategies: Leverage seasonal trends and holidays to time your campaigns effectively. For example, send promotional messages leading up to major shopping events like Black Friday or Valentine’s Day.
3. Utilizing Location-Based Targeting
Location-based services can enhance relevance and engagement:
Geofencing Campaigns: Use geofencing technology to send SMS promotions to customers who enter a specific geographic area, such as a store or event location. This encourages immediate foot traffic and sales.