Sony Music Germany 's victory at these philippines whatsapp number facebook awards highlights how TikTok has transformed the music industry, turning songs into viral phenomena thanks to the power of the community and creativity in its content. In this sense, "Pedro el Mapache" has shown that, with the right strategy, a song can re-emerge decades after its release and conquer a new global audience.
“This European-wide award is an incredible achievement for our team and highlights how creative and international music marketing can be. With Pedro el Mapache, we have managed to captivate a global online community – a perfect blend of humour, music and storytelling. I am deeply grateful to the artists and my colleagues for making this possible,” said Eric Dwyer, Digital Marketing Director at B1/ Sony Music.
