Some of these places are close to metropolitan regions and have a large flow of people, as is the case of Embu das Artes , in greater São Paulo, others are far away, as is the case of Ilha do chinese overseas america database Cardoso , in distant Cananeia, in the extreme south of the state of São Paulo.
In both cases, it is possible to carry out a content marketing action to attract tourists to the city .
People travel for vacations, weekends and special occasions for a variety of reasons. This happens every week, all year round, with a greater number of people traveling during holidays and school vacations.
In Brazil, some of the main attractions are:
Cooking
Sporting events
Religious tourism
Historical regions
Professional fairs
Craft events
Natural attractions
Amusement parks
For each region, a different motivation and a unique tourism cycle.
Institutionally, it is the responsibility of the tourism departments of city halls and states to promote regional tourism and attract more visitors to each city, boosting the local economy.
Who has never heard of Círio de Nazaré, a religious event that brings thousands of tourists to Belém , in Pará? Or even Beach Park, which attracts adventure lovers to the small town of Aquiraz , in Ceará, and even skydivers who visit Boituva , in São Paulo, for exciting jumps?
Events such as June festivals, football matches, carnival, New Year's Eve and most national, state and municipal holidays already attract many tourists from north to south of the country, but it is outside of these times that hotels, restaurants, tourist agencies and other services suffer from a shortage of customers .
Because of its beautiful beaches, Rio de Janeiro welcomes tourists all year round.
Because of its beautiful beaches, Rio de Janeiro welcomes tourists all year round
Content marketing is a good way to attract tourists to a city.
Whether by the government or even private companies, producing content to present the attractions of the place , teaching quick and safe ways to get there and also a series of accommodation tips is an efficient way of making the region known and arousing the curiosity of the reader.
All of this must be structured so that Brazilian and foreign tourists can get to know the region and have good experiences that they can recommend to other friends who visit their city. Quality service should be the main objective of every entrepreneur in this sector.
How do I highlight my region?
What are the regional characteristics that highlight the emergence of the city? Was there a railroad around? Are there natural attractions such as rivers, waterfalls, beaches and mountains, for example?
Create a catalog on paper or even in a spreadsheet to identify all the differentiators that the city has to offer and evaluate how your company can take advantage of the demand you want to create.
For example, if the region has rivers and beaches, a good strategy is to offer water sports and events at sunrise or sunset. Tourists love these moments to capture that special moment of their trip .
Here at SEO Corporate we assist our clients who want to attract more tourists to their city through complete planning of regional events and we evaluate the searches that take place on Google to take advantage of each opportunity and leverage the exposure of each partner.
Tiradentes (MG) welcomes visitors to discover its historic streets
Tiradentes (MG) welcomes visitors to discover its historic architecture
Why invest in content marketing in tourism?
The internet is the place responsible for awakening desire, informing and influencing travelers in different languages and places on the planet.
Whether it's sharing a tip for a typical dish, a video about an artistic event or even a text describing the wonderful landscapes and attractions of your city, the strategy of producing quality content that highlights your region will yield many rewards in the desire to attract tourists.
It is necessary to be present in the searches that users make in relation to your city and also in items that make you stand out among several competitors in Brazil.
For example, let's suppose you own an Italian restaurant in Monte Verde, in the interior of Minas Gerais . People search on Google for:
What are the best Italian restaurants in Brazil?
What are the best restaurants in Minas Gerais?
Where to eat in Monte Verde?
What to do in Monte Verde?
Where to stay in Monte Verde?
When to visit Monte Verde?
Some of these searches already demonstrate the user's interest, whether it be in traveling to Monte Verde or even in discovering new places to have a good meal.
This is when we work to ensure that your website has interesting content that answers this question in an elegant way and can create a pleasant first experience with your brand.
After that, a series of content is created to accompany you on your decision-making journey, leading you to register and make a reservation or even go directly to your establishment.
Vassouras brings tourism to the interior of Rio de Janeiro
Vassouras brings tourism to the interior of Rio de Janeiro
And how to stand out in already busy regions?
Cities such as Florianópolis , Bonito , Campos do Jordão , Gramado , Fortaleza , Canoa Quebrada , Porto Seguro and Búzios are famous for their many tourist attractions.
People visit these regions and consume transportation, accommodation, food and entertainment services, as well as many others indirectly.
When you are in a very competitive market , the important thing is to stand out through the use of technology, invest in more efficient customer acquisition actions and also have excellent service to generate engagement and attract new tourists.
Within the tourism market, positive feedback given to friends and colleagues is one of the factors that most influences the decision of a new destination.
Therefore, after each service, the recommendation is to conduct a survey with customers to evaluate their experience and make possible adjustments to the service provided and prevent errors from happening again.
After finding out about a friend or colleague's trip, the next step is to research the location's characteristics on the internet. Everyone does it!
