Now it's time for all this theory to allow us to share with you some real australia business email list examples of companies that have succeeded in their digital transformation process.
Are you ready?
Netflix
American entertainment company, content through a VOD streaming platform, founded in California in 1997.
Currently, Netflix is involved in the production and creation of pieces from the creation or acquisition of the product until its demise on its platform worldwide.
In a matter of a few years, we went from consuming series and films through CDs or DVDs to having hours of audiovisual programming on our digital devices, with endless options that you can access anywhere in the world, even without having internet because Netflix allows you to download series and films.
Netflix focused on what was most important: people. It saw the need to make this form of entertainment more practical, to offer more than one episode a week of that series that people loved so much and to be able to be everywhere.
This is how it decided to go completely digital, invest in its platform and currently even has a large amount of its own content based on the preferences of its users.
The English Court
El Corte Inglés is a global distribution group based in Spain, whose main format is sales in department stores and secondly, sales over the Internet.
This company, with more than 80 years of experience, managed to reach its customers in a multi-channel way and with impressive innovation: they went from traditional magazine-format catalogues to tablets.
They have organized their shopping centers with payment islands, which are several concentrated payment boxes instead of a traditional counter.
The electronic payment system is part of the options that your customers have when making their purchases.
They have created digital product sheets so that customers can have first-hand information.
They have also updated their website and with the creation of their app, sales have increased thanks to this fast and convenient purchasing system.
Uber
This is not a copywriting technique. It is not a sales page or a brochure.
It is not the sale of a product.
It's not a promotion, it's a way to build trust and credibility with the public. This allows you to establish yourself as an authority on the subject, which will lead to less resistance from future clients when offering your products.
It is not the publication of any type of information, it is quality content relevant to the user.
Domino's Pizza
Founded in the 1960s by Tom Monaghan, who had opened a pizzeria in Michigan five years earlier, the company currently has more than 15,000 establishments, making it second only to its biggest competitor Pizza Hut.
