Google Trends allows you to examine the popularity of keywords . Google Trends can be used in SEO , Google Ads campaigns , social media or content marketing .
With the help of the tool, we will check which phrases are still gaining popularity, and which keywords have a good chance of becoming an internet obscurity. Such knowledge will definitely make it easier for us to make business decisions and can protect us from many mistakes.
The Google Trends tool is divided into several sections. It's worth knowing what we can find in each of them.
Trends in keyword searches
This tool will allow us to check the seasonality of a given phrase. Using Google Trends, we can also compare the frequency of searched phrases with other keywords, see how the popularity of a given phrase has changed over a longer period of time, or in individual regions.
Let's talk about advertising your business on the Internet
Contact us!
A Year in Google Search
Google Trends also gives us the ability to check the most popular searches of the year. This report can be found in the "Year in Search" section.
It shows us which topics were the most popular in a given year, in a specific country or worldwide. We can also see what the most important search trends were.
Google divides the results into several sections:
Culture
Economy
Entertainment
Environment
Health and well-being
News and events
Philanthropy
Representation
Sport
Thanks to them, we can find out, for example, that the utilizing overseas chinese data in canada for business success phrase "mountains" was searched more often in Poland in 2021 than "sea".
comparison of phrases in Google Trends
comparison of phrases in Google Trends
Gaining in popularity
We can also check what the internet is up to these days in the section, "Growing in popularity" we will find daily search trends. Thanks to this option we will not miss any "important news" or hot gossip from the world of stars.
Gaining in popularity
Gaining in popularity
Google News Initiative
At the very bottom of the tool, there is a Google News Initiative section, where we can find, among other things, Google tool courses, including Google Trends training, which consists of 6 lessons:
Data visualization and guidelines
Improve your search results
See what's trending on Google Search, Google News and YouTube
Reading data
Google Trends for advanced users
Google Trends Basics
How does Google Trends work?
Google Trends, unlike Keyword Planner, is not used to show the popularity of a given phrase in the current period, but presents search trends regarding Internet users' interest in a given topic in a time and geographical perspective.
When we want to read the results of the Google Trends chart, we must remember a few important things. The most important thing is that the chart does NOT show the number of searches for a given keyword phrase. This tool presents trends in the interest in a given topic - its popularity in time and geography, and the data presented on the chart on a scale of 0-100 is normalized.
Normalization involves finding the day on which Internet users in a given time and region searched for a given term most often and assigning this result as 100. The following days are assigned numbers from 0 to 100 in proportion to the highest result.
