Be sure to redirect the old URL to a URL that has similar information or to a parent category.
Example 301 redirect rule in .htaccess file
RewriteEngine On
RewriteRule ^strona404buty.html$
A common bad practice is to redirect all 404 pages to the home page.
To make the page return status 404 instead of 200, add the following code to the 404 page section:
header('HTTP/1.0 404 Not Found');
Leave the 404 subpages that didn't generate traffic before and you don't want to redirect them to other subpages. A good 404 page can help generate conversions. However, remember to remove non-existent pages from the sitemap and all links leading to them in the site structure. If there are a lot of non-existent pages, you can also report them for removal in the Google console.
How to deal with the 404 not found message while browsing the internet?
Refresh the page
The site may be temporarily unavailable due to an inability to load. This doesn't happen often, but you can check it quite easily by clicking the "Refresh" button in your browser or pressing Ctrl + F5 (on Mac - Command + F5)
Check if you entered the correct URL
Often, the 404 Not Found error appears because the URL was entered incorrectly or the link that was clicked points to the wrong URL. It is also possible that the link was incorrectly placed on the page by the portal administrator.
Clear your browser cache and cookies
Check if the page displays correctly on another device, if so deleting the cache and so-called cookies should help.
Use the internal search engine
Many websites offer a search function, entering one or db to data for trusted database source company more keywords can help you find the specific page you are looking for.
Scan your computer with antivirus software
Scan your computer for malware that can force a 404 error to appear on certain websites. This virus can damage or modify the system’s “Hosts” file, causing it to display false information.
Check if your site is experiencing temporary issues
Sometimes, your website may temporarily encounter problems that will cause 404 errors. This can happen when changes are made to the website or when it is moved to another server. All you have to do is wait and check after a few hours if the website is working properly.
Please contact the site administrator
If none of the above tips worked and you still get a 404 error, contact the website owner directly. Contact information can usually be found in the footer, on the Contact page. You can also get in touch via social media. If you find any 404 errors, there is a chance you will receive a discount code.
Custom 404 Page
The standard appearance of a 404 error page is simply uninteresting and its display usually results in leaving the site. Therefore, if you run a website or blog, it is necessary to create a custom 404 error template to retain users who have landed on a broken subpage of the site. The 404 page should be simple and inform users that an error has occurred and what they can do next. It should not differ significantly from the rest of the site. Additionally, you should maintain the same style as the rest of the pages, using the same logo, color, style, font, footer will help users recognize your site. And one more thing, absolutely do not force users to scroll. The 404 page should fit within one screen (Above the Fold).
What a good 404 page should contain:
logo,
a short message explaining to the user where he is and why he is there,
creative graphics tailored to our target group,
navigation including links to the home page and the most popular subpages/categories,
links to entries, products, promotions that may interest the user,
discount codes,
call to action (CTA),
search bar, if an internal search engine is implemented in the website,
contact information.
You don't have to use all of the above elements. Depending on the type of page you have, choose the ones that will encourage the user to stay longer on the page and learn more about your company.
