These are the new audio ads on YouTube

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YouTube continues to deliver fresh news. A couple of days ago, we learned that they will include ads on all videos on the platform, regardless of whether they are members of the Partner Program or not, except that they won't be paid a single cent. So, if you weren't monetizing your videos to avoid ads, well, think again now—perhaps Vimeo can serve you better. But that's not all; we also learned about the platform's new audio ads, a topic we'll focus on today.

YouTube's new audio ads
The new audio ad format on YouTube will focus on music and podcast content, so if you're listening to a podcast on YouTube, don't be surprised if you suddenly see an audio-only ad.

YouTube already knows that its platform is in high demand for listening to music (which explains the arrival of YouTube Music ). According to them, more than 50% of users who log into their accounts consume musical content per day, lasting more than 10 minutes , so there is potential.

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These are short-duration ads, lasting 15 seconds with a maximum of 30 seconds, and are a perfect complement to ads on the Display Network , through CPM, with the ability to segment by audience, and other similar video ads. If you're wondering what will appear in the YouTube player while the ad is playing, it will be a still image or a simple animation; the important thing will be the audio. For more information on this type of ad, visit the official Google blog.