13 Google Ads settings you should check when running international PPC campaigns
Posted: Wed Apr 23, 2025 3:22 am
When launching international PPC campaigns, it's important to optimize every aspect of Google Ads to maximize performance and ROI. However, proper setup can be challenging, given the unique nature of each market.
For that reason, here we'll explain 13 essential Google Ads settings you should check to ensure your campaigns are effective and tailored to the needs of each region. Get ready to take your ads to the next level!
What is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to promote their products and services through ads that appear in Google search results and on its network of partner sites.
Google Ads works based on an usa mobile database auction system. Advertisers select keywords relevant to their business and set a daily budget. When a user performs a search that includes those keywords, Google conducts a real-time auction to determine which ads will be displayed and in what order.
This process considers both the advertiser's bid and the quality of the ad, which is evaluated through the "Quality Score." This score is based on ad relevance, landing page experience, and expected click-through rate.
One of the most notable features of Google Ads is its targeting capabilities. Advertisers can target their ads to specific audiences based on various criteria, such as geographic location, demographics, interests, and online behavior. This allows businesses to reach potential customers more effectively and optimize their return on investment (ROI) .
In addition to search ads, Google Ads offers other advertising options, such as display ads, video ads on YouTube, and Shopping ads, which allow retailers to display their products directly in search results.
Measurement and analytics are key components of Google Ads . The platform provides tools to track ad performance, allowing advertisers to adjust their strategies based on specific data. This includes metrics such as impressions, clicks, conversions, and cost per acquisition.
Given the above, it can be said that Google Ads is a powerful tool that allows businesses to increase their online visibility, attract potential customers, and ultimately boost their sales and growth.
For that reason, here we'll explain 13 essential Google Ads settings you should check to ensure your campaigns are effective and tailored to the needs of each region. Get ready to take your ads to the next level!
What is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to promote their products and services through ads that appear in Google search results and on its network of partner sites.
Google Ads works based on an usa mobile database auction system. Advertisers select keywords relevant to their business and set a daily budget. When a user performs a search that includes those keywords, Google conducts a real-time auction to determine which ads will be displayed and in what order.
This process considers both the advertiser's bid and the quality of the ad, which is evaluated through the "Quality Score." This score is based on ad relevance, landing page experience, and expected click-through rate.
One of the most notable features of Google Ads is its targeting capabilities. Advertisers can target their ads to specific audiences based on various criteria, such as geographic location, demographics, interests, and online behavior. This allows businesses to reach potential customers more effectively and optimize their return on investment (ROI) .
In addition to search ads, Google Ads offers other advertising options, such as display ads, video ads on YouTube, and Shopping ads, which allow retailers to display their products directly in search results.
Measurement and analytics are key components of Google Ads . The platform provides tools to track ad performance, allowing advertisers to adjust their strategies based on specific data. This includes metrics such as impressions, clicks, conversions, and cost per acquisition.
Given the above, it can be said that Google Ads is a powerful tool that allows businesses to increase their online visibility, attract potential customers, and ultimately boost their sales and growth.