Bid on your own business name for more control of the narrative and to fend off competitors who might target your name. Plus, paid search advertising ensures you own the prime real estate at the top of the page — even above organic results.
But if you dominate organic search results and have minimal fronk oil email list competition, you might save money by skipping branded campaigns.
Search Ads
Examples of search ads
When we searched for “Ahrefs alternative,” we found four different companies bidding on that keyword. Interestingly, Ahrefs itself didn’t bid on the term.
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