Include your unique selling proposition (USP)
Posted: Sat Apr 19, 2025 6:39 am
A unique selling proposition is what differentiates you from the competition. It's a statement that clearly shows how your products stand out from other options on the market.
It's not just a phrase on your website. It's the central reference for all your communications, from branding to customer service, marketing, PR, and your sales conversations.
Let's see examples of proposals.
Let's say you're a real estate agent preparing a proposal to win the sale of a property. If you include your unique selling point, you'll stand out from most sales pitches.
This happens because a single proposal shows:
Your advantages over other agents
Your success process
Credibility thanks to the excellent results you have achieved
Instead of sending a generic copy that would fit any company in your industry, stand out with a unique proposition that serves as an example of selling a product, such as:
We help more people buy their first home than any other real estate agency in (city/country). More than X% of our clients are first-time buyers.
We sell your house in (time period) at the best market value using our renowned X-step selling system.
Use a powerful unique selling proposition to inspire confidence in your prospect.
4. Use content creation best practices
A website, social media ad, billboard, or any other type of bc data thailand marketing material must have quality content. If it doesn't, it won't send the right message. The same goes for your sales pitch.
Follow these content creation principles to improve your advertising pitch:
Use headings, bullet points, and short paragraphs.
Rely on the narrative of your sales presentation . Try to connect the sections seamlessly.
Don't go overboard with length. Eliminate unnecessary words and filler phrases.
Use the active voice to make your text more interactive and direct. For example, use "see our results" instead of "here you can see our results."
Use high-quality images whenever they contribute to your key message.
5. Create a sales proposal template
To avoid starting from scratch every time you need to present a business proposal, create a template for your business proposals. You can customize this document for each prospect.
It's not just a phrase on your website. It's the central reference for all your communications, from branding to customer service, marketing, PR, and your sales conversations.
Let's see examples of proposals.
Let's say you're a real estate agent preparing a proposal to win the sale of a property. If you include your unique selling point, you'll stand out from most sales pitches.
This happens because a single proposal shows:
Your advantages over other agents
Your success process
Credibility thanks to the excellent results you have achieved
Instead of sending a generic copy that would fit any company in your industry, stand out with a unique proposition that serves as an example of selling a product, such as:
We help more people buy their first home than any other real estate agency in (city/country). More than X% of our clients are first-time buyers.
We sell your house in (time period) at the best market value using our renowned X-step selling system.
Use a powerful unique selling proposition to inspire confidence in your prospect.
4. Use content creation best practices
A website, social media ad, billboard, or any other type of bc data thailand marketing material must have quality content. If it doesn't, it won't send the right message. The same goes for your sales pitch.
Follow these content creation principles to improve your advertising pitch:
Use headings, bullet points, and short paragraphs.
Rely on the narrative of your sales presentation . Try to connect the sections seamlessly.
Don't go overboard with length. Eliminate unnecessary words and filler phrases.
Use the active voice to make your text more interactive and direct. For example, use "see our results" instead of "here you can see our results."
Use high-quality images whenever they contribute to your key message.
5. Create a sales proposal template
To avoid starting from scratch every time you need to present a business proposal, create a template for your business proposals. You can customize this document for each prospect.