Strategies to Acquire New Customers: Answer Their Questions with SEO
Posted: Tue Dec 03, 2024 8:41 am
SEO ( Search Engine Optimization ) activity is the main phase of any web marketing strategy on search engines aimed at finding new leads or customers. SEO includes all those activities that allow the contents of your website to be visible among the organic results (therefore not paid) of search engines for certain keywords [ keyword ] and to be found by users interested in that type of content.
diagram
It's not about knowing all the tricks to appear high in Google's SERP [Search Engine Results Page]: SEO positioning is not that simple, there is no single procedure to follow.
SEO optimization is made up of many, many measures - more or less "technical" - to follow and germany phone number library adapt from time to time to the type of business. After all, the factors that Google uses to choose the sites to insert high in the SERP are more than 200 and they are not even officially disclosed, so uncertainty reigns supreme in any case and managing to satisfy them all is a bit like winning the Superenalotto.
SEO and Keywords: How to be found by customers?
Finding Clients with SEO
Gaining visibility means having a good position for the most relevant keywords for your buyer personas – and therefore potential customers – of reference. On these keywords you will then build a whole series of contents that provide precise answers to the search intent of the people you want to intercept.
But how do you choose the keywords to work on?
First of all, let's take a very brief overview of the main types of keywords:
head : these are the most generic keywords, mainly composed of a single very generic word and are used by users when they search for general information on a topic (e.g. "holidays"). The monthly search volumes of these keywords are very high (approximately over 3,000), on the other hand, competition and competition are very high and there are many sites that have already been positioned for years and that will be difficult to dislodge from the top positions.
body : these are keywords composed of 2-3 words used to search for specific concepts (e.g. “beach holidays”), but not so many as to denote a propensity to purchase, but rather to information. Search volumes (range 1,000 – 3,000) and competition are still at a “knife between the teeth” level.
long tail : these are keywords made up of many words, if not phrases (e.g. “beach holidays in a hotel with small children”). They contain a specific interest and often denote an intention to purchase, since they assume that the user is already informed and is looking for something in particular. Monthly search volumes are very low (10 – 1,000), competition is lower and conversions are less complicated.
What type of keyword to choose? A bit like in finance, the most productive strategy is to differentiate : you can plan to position yourself for 10-20 long tail keywords and 3-5 head and/or body keywords.
Drawing up a list of head keywords is quite simple; working on long tails is more complex, so let's look at the main steps to find the best ones.
How to choose keywords for your SEO strategy
Based on the characteristics of your business and the goals you want to achieve online, write down all the possible related keywords and put them in a list. These basic keywords, which we can call first level, are the starting point for the development of second and third level keywords and for the subsequent analysis of the value (monthly search volume and competition) of each keyword.
At this stage, the most important thing you can do is put yourself in your potential customers' shoes and imagine what words they would type into the Google search bar if they needed a product or service similar to yours.
diagram
It's not about knowing all the tricks to appear high in Google's SERP [Search Engine Results Page]: SEO positioning is not that simple, there is no single procedure to follow.
SEO optimization is made up of many, many measures - more or less "technical" - to follow and germany phone number library adapt from time to time to the type of business. After all, the factors that Google uses to choose the sites to insert high in the SERP are more than 200 and they are not even officially disclosed, so uncertainty reigns supreme in any case and managing to satisfy them all is a bit like winning the Superenalotto.
SEO and Keywords: How to be found by customers?
Finding Clients with SEO
Gaining visibility means having a good position for the most relevant keywords for your buyer personas – and therefore potential customers – of reference. On these keywords you will then build a whole series of contents that provide precise answers to the search intent of the people you want to intercept.
But how do you choose the keywords to work on?
First of all, let's take a very brief overview of the main types of keywords:
head : these are the most generic keywords, mainly composed of a single very generic word and are used by users when they search for general information on a topic (e.g. "holidays"). The monthly search volumes of these keywords are very high (approximately over 3,000), on the other hand, competition and competition are very high and there are many sites that have already been positioned for years and that will be difficult to dislodge from the top positions.
body : these are keywords composed of 2-3 words used to search for specific concepts (e.g. “beach holidays”), but not so many as to denote a propensity to purchase, but rather to information. Search volumes (range 1,000 – 3,000) and competition are still at a “knife between the teeth” level.
long tail : these are keywords made up of many words, if not phrases (e.g. “beach holidays in a hotel with small children”). They contain a specific interest and often denote an intention to purchase, since they assume that the user is already informed and is looking for something in particular. Monthly search volumes are very low (10 – 1,000), competition is lower and conversions are less complicated.
What type of keyword to choose? A bit like in finance, the most productive strategy is to differentiate : you can plan to position yourself for 10-20 long tail keywords and 3-5 head and/or body keywords.
Drawing up a list of head keywords is quite simple; working on long tails is more complex, so let's look at the main steps to find the best ones.
How to choose keywords for your SEO strategy
Based on the characteristics of your business and the goals you want to achieve online, write down all the possible related keywords and put them in a list. These basic keywords, which we can call first level, are the starting point for the development of second and third level keywords and for the subsequent analysis of the value (monthly search volume and competition) of each keyword.
At this stage, the most important thing you can do is put yourself in your potential customers' shoes and imagine what words they would type into the Google search bar if they needed a product or service similar to yours.