Google Tag Manager what is it and why you should use it
Posted: Wed Dec 11, 2024 10:08 am
Google Tag Manager (GTM) is a free tool that helps us with tagging, tracking, and collecting analytics data on websites. A prerequisite to using it is a Google account. GTM should be strictly used in conjunction with Google Analytics to send events or information to GA that are not tracked by default in Google Analytics. Google Tag Manager has many great features that are easy to use, and the best part is that it is completely FREE!
basic view in GTM for the "network" container
basic view in GTM for the "network" container
Google Tag Manager is a great and useful tool that can help you gather analytics data so that everything you need is at your fingertips and in one place. Conversion tracking requires a developer to add code 99 acres database snippets to your site, with GTM you can save yourself the time and implement them yourself. Usually, when there is a need to change the code, the developer has to implement it into the site’s template files. If you use this tool, you won’t have to go through this long and frustrating process. GTM consists of several components, which will be discussed later in the article. Google Tag Manager consists of tags, rules, and variables.
A tag is a piece of code used to send data to Google Analytics or other third-party tools where you track data. A trigger (rule) is an action that signals that data needs to be collected. Variables, on the other hand, are used to collect more specific data by refining the actions of tags and rules. Tag Manager means you won’t have to place each piece of code separately in your site files, making the setup process much easier.
Let's talk about advertising your business on the Internet
Contact us!
Why use it?
There are many important benefits to using Google Tag Manager. First, it is completely free. Second, it eliminates the need to work with external developers to a large extent. It can also work in conjunction with Google Analytics, making it easy to collect data that GA does not track by default. You can track videos, form submissions, and more! So you can track almost anything that your website visitors do.
Using a container in Google Tag Manager, you can:
configure sending data to Google Analytics, Yandex Metrica and other analytical systems,
place various remarketing tags on your website, e.g. a Google Ads tracking tag ,
Place custom HTML scripts on your site to display banners, run A/B tests, and more
quickly edit tags.
What are containers?
The container is the content of the Google Tag Manager account that we will be working on. We can use one container on many pages, but we should not do this because as a result we can complicate our work a bit and have trouble finding tags, variables and rules from many pages. Therefore, to avoid errors and to make the work run more smoothly, one container should be used for only one page. It will certainly also help the person who takes over the work after you. We can have many containers on a given account. For example, if a given page contains many subdomains, we can create a separate container for a given subdomain. Remember to verify the changes made to the container in preview mode and then publish them by clicking the blue "Submit" button, which is located at the top right.
container publication
container publication
What are tags?
A tag is a line of code that can send information to a third-party tool, retrieve data from a page, or change something on it. Tags can detect how users interact with features on your site.
basic view in GTM for the "network" container
basic view in GTM for the "network" container
Google Tag Manager is a great and useful tool that can help you gather analytics data so that everything you need is at your fingertips and in one place. Conversion tracking requires a developer to add code 99 acres database snippets to your site, with GTM you can save yourself the time and implement them yourself. Usually, when there is a need to change the code, the developer has to implement it into the site’s template files. If you use this tool, you won’t have to go through this long and frustrating process. GTM consists of several components, which will be discussed later in the article. Google Tag Manager consists of tags, rules, and variables.
A tag is a piece of code used to send data to Google Analytics or other third-party tools where you track data. A trigger (rule) is an action that signals that data needs to be collected. Variables, on the other hand, are used to collect more specific data by refining the actions of tags and rules. Tag Manager means you won’t have to place each piece of code separately in your site files, making the setup process much easier.
Let's talk about advertising your business on the Internet
Contact us!
Why use it?
There are many important benefits to using Google Tag Manager. First, it is completely free. Second, it eliminates the need to work with external developers to a large extent. It can also work in conjunction with Google Analytics, making it easy to collect data that GA does not track by default. You can track videos, form submissions, and more! So you can track almost anything that your website visitors do.
Using a container in Google Tag Manager, you can:
configure sending data to Google Analytics, Yandex Metrica and other analytical systems,
place various remarketing tags on your website, e.g. a Google Ads tracking tag ,
Place custom HTML scripts on your site to display banners, run A/B tests, and more
quickly edit tags.
What are containers?
The container is the content of the Google Tag Manager account that we will be working on. We can use one container on many pages, but we should not do this because as a result we can complicate our work a bit and have trouble finding tags, variables and rules from many pages. Therefore, to avoid errors and to make the work run more smoothly, one container should be used for only one page. It will certainly also help the person who takes over the work after you. We can have many containers on a given account. For example, if a given page contains many subdomains, we can create a separate container for a given subdomain. Remember to verify the changes made to the container in preview mode and then publish them by clicking the blue "Submit" button, which is located at the top right.
container publication
container publication
What are tags?
A tag is a line of code that can send information to a third-party tool, retrieve data from a page, or change something on it. Tags can detect how users interact with features on your site.