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Who is it suitable for?
It is an excellent CRM software for both B2B and B2C operations of small businesses.
Key features
Bulk Email
Document Library
Real-time conversation
User Forum

Integrates into Outlook, Gmail and 300+ other tools
Email tracking and notifications
Meeting Schedule
Automatic sales activity log
Deal, task and contact management features
Reporting dashboard
advantage
Responsive and nice user interface
Track where customers are in the pipeline and what transactions are happening
No need to change your workflow
Hubspot Academy, helps with lead generation
shortcoming
Free version needs a lot of extras
Not a one-size-fits-all tool for your business
price
You can use Hubspot for free, but there are also paid plans. If you want to use the paid plans for different departments, you will need to pay $112.5 per month.
The Sales, Service, and Marketing plans cost $50 per month. Hubspot also offers an Enterprise plan for $1,200 per month and a Marketing plan for $3,200 per month.
3. Keap
Keap CRM is a marketing and sales automation tool that helps small businesses increase sales and reduce business clutter. It is a cloud-based CRM solution that is best suited for companies that are passionate about improving customer experience and streamlining sales. With it, you can easily segment your contact lists, track customer interactions, automate emails, and run personalized marketing campaigns. It also has several e-commerce features that generally allow users to manage inventory, track online storefront activity, and fulfill orders. You can conveniently run ROI data and analyze the performance of your emails and marketing campaigns using the Keap reporting and analytics system tool.