SEO what is it - Optimization and positioning of pages

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SEO, also known as positioning, includes website optimization and other marketing activities related to adapting to Google guidelines those factors that affect the position ranking in the SERP ( Search Engine Result Page ). It is a process aimed at improving the website so that based on the best keywords for a given industry, it generates valuable organic traffic . It is currently standard that SEO services are combined with UX to achieve a dual goal: to satisfy both users and search engine algorithms. SXO (Search Experience Optimization) is a new way of working for marketers, focused on improving position and simultaneously increasing conversions by adapting the website to user preferences and increasing their engagement.

SEO and positioning - are they the same?
In Poland, opinions are divided. Some believe that these terms are used interchangeably, others claim that SEO is only the optimization of a website, as one of the elements of positioning, next to link building and analytics.

In the world, SEO is considered to be any activity aimed at increasing visibility in organic search results. Considering the division into on-page SEO and off-page SEO, we can say that this theory is true, which viber database means that the concepts of SEO and website positioning are identical and mean internet marketing leading to achieving stable and high positions of the website in SERP .




In turn, SEO and SEM are two different concepts. SEM is a broader concept, from English Search Engine Marketing means marketing in Internet search engines. SEM includes activities aimed at obtaining traffic from free and paid ( Google Ads advertising ) search results.

How Google Search Works
Search engines operate around the clock, collecting information from websites all over the world and organizing it. This is a three-step process that involves crawling websites, indexing them, and then ranking them for specific keywords using search algorithms.

Crawling
Search engines use automated scripts to crawl the web for information. Crawlers systematically visit each site on the list, following internal and external links. They pay special attention to new sites and existing content that has changed. The robots create an ever-expanding map of related sites.

Indexing
Once a page is found, the bot fetches (and/or renders) it. Algorithms automatically decide which of those sites to index. The bot organizes this content into categories, including images, CSS and HTML , text and keywords, etc., which allows it to understand the content of the web page. It then stores this information in an index.

Ranking
In the final step, search engines crawl the index and return the most relevant search results for each query. Google uses a series of algorithms to determine positioning in search results.

Knowing how search engines work allows you to understand what affects the effectiveness of positioning and effectively implement SEO activities.