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Posted: Wed Dec 11, 2024 9:24 am
Search engines use this to categorize and better understand your content. If your image fails to load, a description of the image will be displayed to avoid confusion. You should aim to add alt text that works for both screen readers and search engines; a description that includes your target keywords but is still perfectly understandable to anyone using a screen reader to access your content. Editing alt text in Shopify is really easy, but the process varies slightly depending on the type of content you're working on.
. Use clean and short URLs Using SEO friendly URLs is peru mobile phone numbers database something that Google recommends . Clean URLs are short, simple, and easy to understand. So, always make sure that your Shopify store URLs are as clear as possible and include a focus keyword. This will help both search engines and humans understand what your content is about. Changing the URLs of pages that are not currently performing well in organic search results is usually fine, but if you are considering changing the URL of a page that is already ranking very high, you should proceed with a little more caution.
This is because a high-ranking, high-traffic page will likely have a lot of backlinks, and they won’t do any good unless you create a redirect from your old URL to your new one. . Add schema codes to your products and pages Rich snippets (or Structured Data) are pieces of ‘ structured data ’ that can be added to your content to help both searchers and search engines understand what a page is about, and are an important part of how your website behaves in search results.
Rich snippets contain visual cues about the content of a product, page, or post, such as star ratings, author, date, prices, pros and cons, etc. These appear immediately after the meta description of the search result, as seen in the example below: How to add schema codes As you can see, rich snippets were used to enhance the search result above with a restaurant’s star rating, the number of reviews it has, and the price range of its meals.
Search engines love rich snippets because they provide an additional source of data that can be used to better categorize and index content. People like these because they add more relevance and context to search results (and this can lead to more clicks, which can lead to algorithms showing a result more often). Rich code snippets are often produced by including 'Schema Markup'. This is HTML code that includes tags defined by Schema.
. Use clean and short URLs Using SEO friendly URLs is peru mobile phone numbers database something that Google recommends . Clean URLs are short, simple, and easy to understand. So, always make sure that your Shopify store URLs are as clear as possible and include a focus keyword. This will help both search engines and humans understand what your content is about. Changing the URLs of pages that are not currently performing well in organic search results is usually fine, but if you are considering changing the URL of a page that is already ranking very high, you should proceed with a little more caution.
This is because a high-ranking, high-traffic page will likely have a lot of backlinks, and they won’t do any good unless you create a redirect from your old URL to your new one. . Add schema codes to your products and pages Rich snippets (or Structured Data) are pieces of ‘ structured data ’ that can be added to your content to help both searchers and search engines understand what a page is about, and are an important part of how your website behaves in search results.
Rich snippets contain visual cues about the content of a product, page, or post, such as star ratings, author, date, prices, pros and cons, etc. These appear immediately after the meta description of the search result, as seen in the example below: How to add schema codes As you can see, rich snippets were used to enhance the search result above with a restaurant’s star rating, the number of reviews it has, and the price range of its meals.
Search engines love rich snippets because they provide an additional source of data that can be used to better categorize and index content. People like these because they add more relevance and context to search results (and this can lead to more clicks, which can lead to algorithms showing a result more often). Rich code snippets are often produced by including 'Schema Markup'. This is HTML code that includes tags defined by Schema.