A Sole Multi-year Sponsor Gets % Share Of Voice Under The Unique Model norway phone number library Behind Millie Magazine, Led By Bc Content Marketer Of The Year Diane Di Costanzo Via @anngynn @cmicontent.share On Xrepeating The Successful Modelmillie’s Success Led Diane To Wonder What Other Brands Might Be Interested In Being The Sole Sponsor For A New Publication With Wide Distribution. The Answer Came From A Target That Had Been On The Sales Radar For A While – Mars Petcare.mars Owns The Largest Portfolio Of Individual Pet Brands.

They Wanted To Target The Dual Pet (Cats And Dogs) Audience – An Innovative Marketing Idea Since Most Large Brands Tend To Silo The Pet Type.mars Signed On To Sponsor Pawprint Magazine As Quickly As Synchrony Came On Board For Millie. Unlike With Millie, Though, Dotdash Meredith Has A Digital Editorial Pet Brand – Daily Paws. So Pawprint (The Magazine) And Daily Paws (The Website) Act As Companion Content Outlets. Pawprint, Like Millie, Gets Bagged With And Mailed To Over Million Real Simple Readers.