Google's minimalist approach draws all the attention to the CTA button. The absence of form fields also motivates users to click on it. Meanwhile, the headline is straightforward and lets users know what the webinar is about right away.
Landing Page
See full page: Google Digital Garage
However, the photo doesn't add any additional context. Furthermore, the description below the fold is overloaded with text and doesn't include any secondary headings. As a result, it can be difficult to read.
17. Search Engine Journal
Although text-heavy, Search Engine Journal uses dentist data white space and bulleted lists to improve readability. It also asks questions to try to capture visitors' attention.
Landing Page
See full page: Search Engine Journal
However, the registration form includes 11 fields: this is excessive and could discourage users from registering. Furthermore, the CTA is not immediately visible.
18. SE Ranking
In contrast, SE Ranking includes four form fields and a highly visible CTA, making the registration process more engaging.
SE Classification
See full page: SE Ranking
Also note that attendees can receive WhatsApp notifications, ensuring they don't miss the webinar.
Additionally, the webinar description is text-free and broken down using bulleted lists. Visitors can quickly understand the key points of the discussion and who the webinar is best for.
Create a page like this with Landingi's conference registration template .
Landing Page
19. Gartner
Gartner's page is slightly overloaded with text and lacks images that provide additional context. The text could be broken down to make it easier to digest. However, the registration process is quick and only requires one form field.
Gartner
View full page: Gartner
Additionally, the abundance of social sharing buttons allows visitors to share the webinar on most major platforms.
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