AI CRO for Healthcare Websites

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On healthcare websites, CRO AI can improve appointment bookings, patient engagement, and the overall user experience. Chatbots have been used to interact with website visitors, providing information and answering queries to boost conversions. AI can also be used to analyze patient data, such as genetics and medical history, to generate personalized treatment plans, thereby improving the patient experience and increasing conversion rates.

For example, PatientGain , a company specializing chinese student data in patient acquisition for the medical sector, tripled the conversion rates of one of the addiction treatment facilities in the Midwest of the United States in less than a year (PatientGain, What is the average conversion rate for medical websites in the USA and Canada?, 2023). They combine classic marketing strategies and techniques (advertising, referrals, word of mouth) with others such as chatbots, automated SEO, etc. (AI CRO).

PatientGain Website
Additionally, AI can evaluate user behavior and engagement to inform AI conversion rate optimization strategies, uncovering hidden patterns and preferences through natural language processing.

Example #4: AI CRO for real estate portals
According to Deloitte , the use of AI technologies like chatbots increases the productivity of real estate employees by 20% (A. Shetty, Real estate chatbot – Benefits & use cases, 2023). Using bots allows them to focus their time on high-impact tasks, such as strategic marketing and identifying ideal properties for their clients.

Chatbots help reduce customer service costs by up to 30% . Furthermore, for 40% of consumers , there is no difference between chatting with a bot or a live person (A. Shukairy, Chatbots In Customer Service – Statistics and Trends [Infographic], 2023).

In the real estate sector, AI chatbots solve some of the most common problems, such as:

24/7 Customer Service
Multilingual support,
Workflow automation,
Data collection,
Lead generation.
AI improves customer service with a chatbot
Savills invites potential clients to chat live with them as soon as they enter their website (source: https://www.savills.co.uk/).
For real estate portals, AI CRO can also be used to optimize property listings, offer personalized recommendations, and streamline the user journey. By leveraging AI tools and technologies to monitor trends, evaluate user behavior, and deliver personalized content to users, real estate portals can provide a more engaging and personalized experience, leading to higher conversion rates.

AI can also be used for lead generation through conversational AI chatbots, revolutionizing real estate research, marketing, and management with the use of AI marketing tools and utilizing AI for various tasks.