Current dimensions of graphics for social media
Posted: Wed Dec 11, 2024 5:19 am
Depending on the device type, Facebook crops the cover photo. The recommended dimensions are 1125 x 630 px. However, we suggest placing a small amount of important visual content to the right of the central axis of the graphic, because in the mobile view, a significant part of the left side will be covered by the profile photo.
Background photo of the event
The recommended size for the event background graphic is 1920 x 1005 px . This size of the background photo will prevent the creation elements from being "hidden" because Facebook only crops the photo, and when the user clicks on it, the full version of the placed graphic is displayed.
Effective promotion in social media
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
Post on FB dimensions
On Facebook, graphics in 3 recommended dimensions look best:
Horizontal post: 1200 x 630 px
Square Post: 1200 x 1200 px
Vertical post (works well on mobile devices): 1200 x 1500 px
Social media - Facebook graphics dimensions
Facebook Graphics Dimensions
Facebook Sponsored Graphics Dimensions
Linkpost, or a link thumbnail
If we paste a link into our post, Facebook automatically downloads a graphic from it, which is displayed as a rectangle with dimensions of 1200 x 628 px.
Sponsored posts
Since we always prepare sponsored posts in the ad manager, we most often use a square format with dimensions of 1200 x 1200 px.
Carousel Advertising
One of the most popular and most frequently used homeowner database advertising formats. Facebook requires them to be at least 600 x 600 px in size, while the recommended dimensions by our agency are 1200 x 1200 px.
Video ads
In an era of short, simple messages viewed most often on mobile devices, video advertising is a very good choice. The preferred format in social media has a recommended proportion of 9:16 - in our agency we create videos with a resolution of 1080 x 1920 px, and the maximum file size is 4 GB.
Facebook Advertising Graphics
Facebook Sponsored Content Dimensions
Instagram Graphics Dimensions
Profile picture
Instagram, like Facebook, crops the profile picture to a circle. It also displays in small sizes, so there is no need to upload a graphic larger than 400 x 400 px.
Thumbnails highlights
With the highlights feature, favorites and important stories can be permanently visible on a user's profile, allowing for a better presentation of content in an attractive and organized way. Highlights are placed just below the bio and profile picture, making them easily accessible to profile visitors. They can be grouped thematically, giving them titles and thumbnails, which helps to better organize and present content. The thumbnail size preferred by our agency is 200 x 200 px.
Posts
The posted photos or graphics are displayed on the profile grid in the form of squares, so the most optimal solution is to prepare graphics with proportions of 1:1, i.e. 1200 x 1200 px or 4:5, i.e. 1200 x 1500 px - in the latter case, we must remember that the important elements of our photo or graphic should be in the middle of it , so that they are not cropped in the grid view on our profile.
Merry-go-round
Similar to Facebook, Instagram carousels look best in square format, with a minimum size of 1200 x 1200 px.
Stories & Reels
Stories and Reels are formats that have distinguished Instagram among Social Media platforms for years, regardless of whether it is Reel — video, or Story — a 24-hour report, the best dimensions are 1080 x 1920 px. It is worth remembering that when creating a video or graphic on a story, place the most important elements 250 px from the edge — both the top and bottom , so that the interface elements do not cover our content.
Cover Reels
The graphic cover of Reels is a very important element, well prepared it can attract the attention of the recipient very effectively, the dimensions of the cover are the same as the dimensions of the video. In order for the cover to look good on our profile, important elements should be placed in the center , then we can be sure that they will not be cut off in any of the views.
Recommended image size for Instagram
Background photo of the event
The recommended size for the event background graphic is 1920 x 1005 px . This size of the background photo will prevent the creation elements from being "hidden" because Facebook only crops the photo, and when the user clicks on it, the full version of the placed graphic is displayed.
Effective promotion in social media
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
Post on FB dimensions
On Facebook, graphics in 3 recommended dimensions look best:
Horizontal post: 1200 x 630 px
Square Post: 1200 x 1200 px
Vertical post (works well on mobile devices): 1200 x 1500 px
Social media - Facebook graphics dimensions
Facebook Graphics Dimensions
Facebook Sponsored Graphics Dimensions
Linkpost, or a link thumbnail
If we paste a link into our post, Facebook automatically downloads a graphic from it, which is displayed as a rectangle with dimensions of 1200 x 628 px.
Sponsored posts
Since we always prepare sponsored posts in the ad manager, we most often use a square format with dimensions of 1200 x 1200 px.
Carousel Advertising
One of the most popular and most frequently used homeowner database advertising formats. Facebook requires them to be at least 600 x 600 px in size, while the recommended dimensions by our agency are 1200 x 1200 px.
Video ads
In an era of short, simple messages viewed most often on mobile devices, video advertising is a very good choice. The preferred format in social media has a recommended proportion of 9:16 - in our agency we create videos with a resolution of 1080 x 1920 px, and the maximum file size is 4 GB.
Facebook Advertising Graphics
Facebook Sponsored Content Dimensions
Instagram Graphics Dimensions
Profile picture
Instagram, like Facebook, crops the profile picture to a circle. It also displays in small sizes, so there is no need to upload a graphic larger than 400 x 400 px.
Thumbnails highlights
With the highlights feature, favorites and important stories can be permanently visible on a user's profile, allowing for a better presentation of content in an attractive and organized way. Highlights are placed just below the bio and profile picture, making them easily accessible to profile visitors. They can be grouped thematically, giving them titles and thumbnails, which helps to better organize and present content. The thumbnail size preferred by our agency is 200 x 200 px.
Posts
The posted photos or graphics are displayed on the profile grid in the form of squares, so the most optimal solution is to prepare graphics with proportions of 1:1, i.e. 1200 x 1200 px or 4:5, i.e. 1200 x 1500 px - in the latter case, we must remember that the important elements of our photo or graphic should be in the middle of it , so that they are not cropped in the grid view on our profile.
Merry-go-round
Similar to Facebook, Instagram carousels look best in square format, with a minimum size of 1200 x 1200 px.
Stories & Reels
Stories and Reels are formats that have distinguished Instagram among Social Media platforms for years, regardless of whether it is Reel — video, or Story — a 24-hour report, the best dimensions are 1080 x 1920 px. It is worth remembering that when creating a video or graphic on a story, place the most important elements 250 px from the edge — both the top and bottom , so that the interface elements do not cover our content.
Cover Reels
The graphic cover of Reels is a very important element, well prepared it can attract the attention of the recipient very effectively, the dimensions of the cover are the same as the dimensions of the video. In order for the cover to look good on our profile, important elements should be placed in the center , then we can be sure that they will not be cut off in any of the views.
Recommended image size for Instagram