4 tips for pre and post email capture for our database
Posted: Tue Dec 03, 2024 8:13 am
There are different ways to capture emails for a database, whether it is for clients or prospects. As we have already said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal manner , since, otherwise, we would be committing an illegal act and would be obtaining records that would be deleted shortly after.
Today we give you 4 tips for capturing emails in 3 different environments: websites, microsites or landing pages .
The easiest and cheapest way to get a potential client to leave us their telecommunications email list contact information is through a subscription form on the website or a specific landing page. To do this and as we introduced, there are 4 basic points that we must know when we create a registration form :
1- Facilitates the registration process
The more information we ask the user to provide, the fewer registrations there will be. In other words, we need to make the registration process as easy as possible.
2- Use progressive registration
The previous point must coexist with the one we will see now. The more information we obtain from the user (contact details, company to which they belong, sector of activity, etc.), the more knowledge we will have of them and therefore, we will be able to carry out more personalized marketing actions. One way of making these two points coexist is what is called progressive registration . In the first instance, the user can register by leaving basic contact information (name, email, telephone). Once the registration is done, and here we advance the next point, it is important that they receive an automatic email in which:
a) You will be asked for registration information (this way we will know that the email of all users who have confirmed is valid).
b) You will be directed to a form where you can optionally expand your profile.
3- Implement a welcome email
The third point is to interact with the user in real time . If at that moment they are interested in our products or services and leave us their contact details, we must respond with an automatic email in real time, such as a Welcome Email . The way in which our company interacts with its users in the digital ecosystem cannot be different from the way it does so in the offline world, and it must live up to the user's expectations.
4- Offer valuable content
Finally, if we offer some valuable content to the user in exchange for their data, the ratio between visits to the site and the number of registrations we achieve will increase . Thus, if we have valuable content, such as whitepapers, e- books , studies, etc., it will be worth offering them as “accelerators” of registration. Here we show you an example of how we apply it.
Today we give you 4 tips for capturing emails in 3 different environments: websites, microsites or landing pages .
The easiest and cheapest way to get a potential client to leave us their telecommunications email list contact information is through a subscription form on the website or a specific landing page. To do this and as we introduced, there are 4 basic points that we must know when we create a registration form :
1- Facilitates the registration process
The more information we ask the user to provide, the fewer registrations there will be. In other words, we need to make the registration process as easy as possible.
2- Use progressive registration
The previous point must coexist with the one we will see now. The more information we obtain from the user (contact details, company to which they belong, sector of activity, etc.), the more knowledge we will have of them and therefore, we will be able to carry out more personalized marketing actions. One way of making these two points coexist is what is called progressive registration . In the first instance, the user can register by leaving basic contact information (name, email, telephone). Once the registration is done, and here we advance the next point, it is important that they receive an automatic email in which:
a) You will be asked for registration information (this way we will know that the email of all users who have confirmed is valid).
b) You will be directed to a form where you can optionally expand your profile.
3- Implement a welcome email
The third point is to interact with the user in real time . If at that moment they are interested in our products or services and leave us their contact details, we must respond with an automatic email in real time, such as a Welcome Email . The way in which our company interacts with its users in the digital ecosystem cannot be different from the way it does so in the offline world, and it must live up to the user's expectations.
4- Offer valuable content
Finally, if we offer some valuable content to the user in exchange for their data, the ratio between visits to the site and the number of registrations we achieve will increase . Thus, if we have valuable content, such as whitepapers, e- books , studies, etc., it will be worth offering them as “accelerators” of registration. Here we show you an example of how we apply it.