In this article, we will explain what the long tail strategy is, how it works, and why it is important in the context of improving your SEO. We will show you how to properly use long tail phrases to increase the visibility of your website or e-shop in search results and attract valuable traffic. Let's get started.
What is a long tail phrase?
Long tail is a so-called long-tail phrase. It is a more mexico telemarketing extensive and detailed phrase that users enter in a search engine, such as Google. It usually consists of more than three words.
Long-tail keywords are less competitive, but that doesn't mean they are less valuable.
On the contrary, they often generate higher quality traffic. This is because the users who type them know exactly what they are looking for and are at a more advanced stage of their search.
While long-tail keywords are less common than general keywords, they are more likely to lead to sales. It’s worth noting that long-tail keywords are less common for people to search for, but they still make up a significant percentage of overall searches when aggregated.

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Benefits of long tail positioning
Long-tail phrases are worth implementing in your marketing strategy. Thanks to this, you can gain many benefits related to website positioning, as well as when implementing a Google Ads campaign . Below we present the most important benefits of using long-tail keywords.