Types of LinkedIn Ad Campaigns
Before learning in detail the particularities of LinkedIn Lead Ads , let's remember the existing types of campaigns:
Sponsored content campaigns . This is the most list of telegram users in new zealand common form of promotion currently on LinkedIn and other social networks and consists of creating a sponsored post or sponsored content that appears in the news feed of the selected audience.
Text ad campaigns . Easily recognizable, text ads are those that can appear both in the sidebar and at the top while browsing the pages of the social network.
Sponsored InMail campaigns . Sponsored messaging is a slightly more invasive but obviously more attention-grabbing message that is personalized communications that selected users receive in their InMail inbox.
Dynamic ad campaigns . Also known as dynamic ads , these are ads that can automatically adapt their content based on information about the target audience profile determined for the campaign.
Display ad campaigns . Somewhat less well-known than the previous ones, LinkedIn also allows the distribution of ads in image and video formats, which allows for much more creativity than text ads and therefore tend to be more attractive to the target audience, achieving better conversion rates.
In previous articles we have already expanded on the functionalities of LinkedIn Ads and even compared its advantages and disadvantages in a B2B marketing strategy with Google Ads . On this occasion we are going to delve specifically into how the social network for professionals can help us in our strategy for generating qualified leads or contacts and how the platform allows for monitoring or tracking conversions.
What are LinkedIn Lead Ads
While the different types of ads presented above may be more or less familiar to digital marketing professionals, the new LinkedIn Lead Ads are a new, more direct solution whose main objective is to capture qualified contacts. These ads consist of a contact form that the user can quickly auto-fill with their personal profile information.
