Inmail Credits: How Do They Work on Sales Navigator and Premium?
Posted: Tue Dec 03, 2024 7:12 am
Here's everything you need to know about Inmail credits on Sales Navigator and Linkedin Premium
What are LinkedIn InMail Credits on Sales Navigator?
Inmails credits allow you to directly contact someone you are not currently connected with on Linkedin.
sales navigator for inmail credits
For users with a basic account , you can only send direct messages to people who are already in your network.
However, Premium and Sales Navigator users receive a certain number of Inmail credits on Sales Navigator based on their subscription type.
Sales Navigator Inmail messages are limited to 200 character subject lines.
Messages themselves are limited to 1900 characters (about 350 words).
How many Inmails with Sales Navigator?
The number of Inmail credits per month depends on your Sales Navigator plan:
20 Inmails/month with Linkedin Sales Navigator Professional basic
30 Inmails/month with Sales Navigator Team Edition
50 Emails/month with Sales Navigator Enterprise
If your Inmail receives a response within 90 days of sending, your Inmail credit will be refunded.
how many inmails with sales navigator
You can also transfer your Inmails for three months in a row.
A Professional account holder has a maximum albania whatsapp number data 5 million of 60 credits to use, while an Enterprise user can have a maximum of 150 credits .
If needed, you can purchase InMail credits beyond your monthly usage limit.
They cost $10 each, which can quickly get expensive.
We strongly advise you not to do this.
How to generate leads with Sales Navigator InMail credits?
You may be tempted to use the Inmail credits that Sales Navigator gives you to build your lead generation strategy .
The best idea is to focus on emails and save Inmails as a last resort.
1. Send email instead of Inmail
You shouldn't focus on Inmail to implement your outbound strategy .
Why?
Why are Inmails marked in Linkedin messaging interface.
The prospect will immediately notice that he is receiving a prospecting message.
Sending an email is like writing “Hi! I’m here to sell you something” right next to your face.
inmail messaging linkedin
You should keep Inmails as a last resort if your prospect is not responding to your emails or Linkedin messages.
Making initial contact via email
if there is no response: send a connection request and a classic Linkedin message
if the connection request is not accepted: send an Inmail
With your Sales Navigator account you only have 20 to 50 Inmail credits available per month .
You can't base your entire prospecting strategy on Inmails
Compared to Inmail, you can send up to:
150-200 emails per day with your email inbox
100 messages per day with your Linkedin account
So instead of sending Inmails, you could export contacts from Sales Navigator to a CSV and find their emails.
export contacts from sales navigator
Therefore, you will not need Inmail to contact these people and you will be able to send them cold emails .
Save your Inmails for people you absolutely need to contact but can't reach via Linkedin or email.
Export leads from Sales Navigator for free
Sales Navigator Inmail Credits can be really effective if you are in enterprise sales and want to reach a small group of high-touch, high-budget leads.
But if you want to contact tens or hundreds of contacts a week, you won’t get far with Inmail.
Another annoying thing is that Sales Navigator Inmails are separate from regular Linkedin messages.
You can't merge two conversations with the same prospect.
This makes it even more difficult to use Sales Navigator Inmails for prospecting.
2. How to write Sales Navigator Inmails that get responses?
In case you want to reach some high-value leads with Inmails , here is our suggestion.
I won't give you a full course on email copywriting here. My simple advice is to use one of the many icebreakers offered by Linkedin on the right side of the Inmail interface:
Twitter Profile
Website
Common Connections
Common groups
Post
Articles
how to write sales navigator emails
This is a goldmine for finding relevant icebreakers and piquing prospects' interest.
Now is the time to act!
What are LinkedIn InMail Credits on Sales Navigator?
Inmails credits allow you to directly contact someone you are not currently connected with on Linkedin.
sales navigator for inmail credits
For users with a basic account , you can only send direct messages to people who are already in your network.
However, Premium and Sales Navigator users receive a certain number of Inmail credits on Sales Navigator based on their subscription type.
Sales Navigator Inmail messages are limited to 200 character subject lines.
Messages themselves are limited to 1900 characters (about 350 words).
How many Inmails with Sales Navigator?
The number of Inmail credits per month depends on your Sales Navigator plan:
20 Inmails/month with Linkedin Sales Navigator Professional basic
30 Inmails/month with Sales Navigator Team Edition
50 Emails/month with Sales Navigator Enterprise
If your Inmail receives a response within 90 days of sending, your Inmail credit will be refunded.
how many inmails with sales navigator
You can also transfer your Inmails for three months in a row.
A Professional account holder has a maximum albania whatsapp number data 5 million of 60 credits to use, while an Enterprise user can have a maximum of 150 credits .
If needed, you can purchase InMail credits beyond your monthly usage limit.
They cost $10 each, which can quickly get expensive.
We strongly advise you not to do this.
How to generate leads with Sales Navigator InMail credits?
You may be tempted to use the Inmail credits that Sales Navigator gives you to build your lead generation strategy .
The best idea is to focus on emails and save Inmails as a last resort.
1. Send email instead of Inmail
You shouldn't focus on Inmail to implement your outbound strategy .
Why?
Why are Inmails marked in Linkedin messaging interface.
The prospect will immediately notice that he is receiving a prospecting message.
Sending an email is like writing “Hi! I’m here to sell you something” right next to your face.
inmail messaging linkedin
You should keep Inmails as a last resort if your prospect is not responding to your emails or Linkedin messages.
Making initial contact via email
if there is no response: send a connection request and a classic Linkedin message
if the connection request is not accepted: send an Inmail
With your Sales Navigator account you only have 20 to 50 Inmail credits available per month .
You can't base your entire prospecting strategy on Inmails
Compared to Inmail, you can send up to:
150-200 emails per day with your email inbox
100 messages per day with your Linkedin account
So instead of sending Inmails, you could export contacts from Sales Navigator to a CSV and find their emails.
export contacts from sales navigator
Therefore, you will not need Inmail to contact these people and you will be able to send them cold emails .
Save your Inmails for people you absolutely need to contact but can't reach via Linkedin or email.
Export leads from Sales Navigator for free
Sales Navigator Inmail Credits can be really effective if you are in enterprise sales and want to reach a small group of high-touch, high-budget leads.
But if you want to contact tens or hundreds of contacts a week, you won’t get far with Inmail.
Another annoying thing is that Sales Navigator Inmails are separate from regular Linkedin messages.
You can't merge two conversations with the same prospect.
This makes it even more difficult to use Sales Navigator Inmails for prospecting.
2. How to write Sales Navigator Inmails that get responses?
In case you want to reach some high-value leads with Inmails , here is our suggestion.
I won't give you a full course on email copywriting here. My simple advice is to use one of the many icebreakers offered by Linkedin on the right side of the Inmail interface:
Twitter Profile
Website
Common Connections
Common groups
Post
Articles
how to write sales navigator emails
This is a goldmine for finding relevant icebreakers and piquing prospects' interest.
Now is the time to act!