Check the solutions offered
Posted: Mon Dec 09, 2024 10:29 am
Before thinking about who the buyer persona to propose your product to could be, you need to think about the solutions you are going to offer. Each of them could in fact have a very distinct subject of reference. It will be necessary to carefully analyze what the specific features of the solution to be proposed are , what the characteristics are that differentiate it from others on the market and what the competitors are that operate in the same scenario in which the company operates.
You will then get an assessment of what the actual strengths and weaknesses are, trying to focus all communication on the former and putting the latter in the background.
Choosing the company target
In a second moment, we proceed with the analysis of the companies list of telegram users in canada potentially targeted by the proposed solution. We will take into consideration the sector, the company size, the turnover, the geographical position and any particular needs, such as some obligations related to legal regulations. The objective is to establish which are the most attractive companies , dividing them into subgroups based on the sector and/or size. This will allow the development of different engagement methods , both in terms of the tools used and the time horizon of the start and end of each campaign.
Identifying reference figures: Buyer Personas
After having carefully analyzed the solutions and established which companies you want to involve, you move on to defining the subject you want to refer to. You will start by identifying their role within the company, both as a job position and as a decision-making authority, you will develop a hypothesis of their typical working day and what tasks are inherent to their role. Finally, you will proceed with the most complex part: it is necessary, in fact, to understand what the problems, needs and objectives of the subject are . Every user who is looking for something will have a goal to achieve, which may be linked to a question of reducing working hours, improving results, increasing turnover or many other factors. Complicating the achievement of these objectives will be problems related to the rigidity of the company structure, reduced economic availability, obsolete hardware and/or software and so on. It is precisely at this point that the needs of the subject become apparent, those needs that the potential buyer makes his own and on which marketing strategies must be based in order to convince him that the solution being proposed to him is the best one to help him in his work.
And this is why Buyer Personas , which help us understand customer needs, are vital in defining a marketing strategy .
You will then get an assessment of what the actual strengths and weaknesses are, trying to focus all communication on the former and putting the latter in the background.
Choosing the company target
In a second moment, we proceed with the analysis of the companies list of telegram users in canada potentially targeted by the proposed solution. We will take into consideration the sector, the company size, the turnover, the geographical position and any particular needs, such as some obligations related to legal regulations. The objective is to establish which are the most attractive companies , dividing them into subgroups based on the sector and/or size. This will allow the development of different engagement methods , both in terms of the tools used and the time horizon of the start and end of each campaign.
Identifying reference figures: Buyer Personas
After having carefully analyzed the solutions and established which companies you want to involve, you move on to defining the subject you want to refer to. You will start by identifying their role within the company, both as a job position and as a decision-making authority, you will develop a hypothesis of their typical working day and what tasks are inherent to their role. Finally, you will proceed with the most complex part: it is necessary, in fact, to understand what the problems, needs and objectives of the subject are . Every user who is looking for something will have a goal to achieve, which may be linked to a question of reducing working hours, improving results, increasing turnover or many other factors. Complicating the achievement of these objectives will be problems related to the rigidity of the company structure, reduced economic availability, obsolete hardware and/or software and so on. It is precisely at this point that the needs of the subject become apparent, those needs that the potential buyer makes his own and on which marketing strategies must be based in order to convince him that the solution being proposed to him is the best one to help him in his work.
And this is why Buyer Personas , which help us understand customer needs, are vital in defining a marketing strategy .