Share On X Don’t Track Too Many Kpisdon’t Think Of Data Pukes As A Solution philippines phone number library To The Problem. Most Tools Out Lots Of Data.i’m A Big Fan Of An Approach I Call The “digital Marketing And Measurement Model.” It’s A Simple Framework That Asks: What Is The Purpose Of The Marketing You’re Doing? Then, “if This Is The Purpose, Then We Should Focus On This Kind Of Data.
And That Means We Should Use These Kpis.”i Recommend (Whether You Do Owned, Earned, Or Paid Marketing) That You Coalesce Around Two Kpis: One Efficiency Kpi And One Effectiveness Kpi.for Example, If You’re Doing Paid Marketing, The Effectiveness Kpi Is Usually Revenue Or Profit, And The Efficiency Kpi Is The Cost Per Order.
