What is Call Tracking? What advantages does it offer me?
Posted: Mon Dec 09, 2024 10:09 am
Call Tracking is a technology that allows us to optimize our advertising campaigns, being able to measure the ROI through the telephone analytics system. Call Tracking consists of using different telephone numbers, which are assigned to each lead that arrives at our website, with which we can identify the origin of the calls and record their effectiveness.
The advantages offered by the possibility of monitoring the origin of calls, their characteristics and the result of the same make the Call Tracking system a tool that every company that sells via telephone should use.
Thanks to Call Tracking we can have absolute control over our marketing campaigns. For example: until now, with Analytics we were able to perfectly measure Adwords campaigns; obtaining all the relevant information about the leads that visited our website (where they come from, which gambling data philippine banner they clicked, time, etc.). But… What happens when they decide to call by phone? We don’t know the origin of the call and all the useful information we need at that moment to correctly answer that call and increase our sales possibilities. The Delio platform provides a technological solution called Ring Pool that not only solves these situations, but is also included in a package of lead management functionalities that allow you to connect marketing and sales actions in a single platform.
Delio Ring Pool
Call Tracking is essential to correctly measure the impact of our marketing and sales efforts
FREE EBOOK: THE IMPORTANCE OF IMMEDIATE CONTACT TO GET A SALEIt is important to keep in mind that when a customer decides to take the action of making a call, it is because they are showing a real interest in purchasing. Any help in managing that call will be very profitable, not only to optimize campaigns, but also to generate better customer service and final sale.
Google has implemented a service called “Call Metrics” a few months ago, which forces us to use click to call with call tracking, eliminating phone numbers from the descriptive fields of AdWords ads. Now, in the mobile versions, only the call button appears, with all that this implies. What do you think about this service and its mandatory implementation?
The advantages offered by the possibility of monitoring the origin of calls, their characteristics and the result of the same make the Call Tracking system a tool that every company that sells via telephone should use.
Thanks to Call Tracking we can have absolute control over our marketing campaigns. For example: until now, with Analytics we were able to perfectly measure Adwords campaigns; obtaining all the relevant information about the leads that visited our website (where they come from, which gambling data philippine banner they clicked, time, etc.). But… What happens when they decide to call by phone? We don’t know the origin of the call and all the useful information we need at that moment to correctly answer that call and increase our sales possibilities. The Delio platform provides a technological solution called Ring Pool that not only solves these situations, but is also included in a package of lead management functionalities that allow you to connect marketing and sales actions in a single platform.
Delio Ring Pool
Call Tracking is essential to correctly measure the impact of our marketing and sales efforts
FREE EBOOK: THE IMPORTANCE OF IMMEDIATE CONTACT TO GET A SALEIt is important to keep in mind that when a customer decides to take the action of making a call, it is because they are showing a real interest in purchasing. Any help in managing that call will be very profitable, not only to optimize campaigns, but also to generate better customer service and final sale.
Google has implemented a service called “Call Metrics” a few months ago, which forces us to use click to call with call tracking, eliminating phone numbers from the descriptive fields of AdWords ads. Now, in the mobile versions, only the call button appears, with all that this implies. What do you think about this service and its mandatory implementation?